Product Marketing Lead - EMEA

At Vanta, our mission is to help businesses earn and prove trust. Vanta has a kind and talented team. As a product marketer at Vanta, you’ll help bring this vision to life by defining the new category of trust management, shaping Vanta’s positioning and differentiators externally, and influencing our product and business roadmap. As the EMEA Product Marketing lead, you will be responsible for bringing Vanta’s story to the EMEA audience to help drive sustainable growth in the market.

Responsibilities

Define and manage go-to-market (GTM) strategy for Vanta’s business in EMEA tailored to unique opportunities across the EMEA region; Develop tailored messaging and positioning for EMEA based on market research and customer insights; Partner with EMEA growth team on development and execution of targeted marketing campaigns; Plan and execute large product launches, report back on performance, and optimize launch processes for scale; Author compelling content for each stage of the customer journey, from blog posts to sales collateral; Talk regularly to customers, analyze data, and understand the competitive landscape to help shape product strategy and roadmap; Partner closely with EMEA team including demand gen, sales, customer success, and product to help achieve objectives; Refine pricing and packaging based on market insights, product value, and customer needs; Be a strong customer champion, creative marketer, and problem solver

Requirements

7+ years of Product Marketing experience, with an emphasis on B2B SaaS; Deep empathy for users and an ability to adapt communication to best reach, engage and differentiate Vanta to your audience; Enjoy working with data and pairing those quantitative conclusions with qualitative conversations with users; Find delight in understanding how things work and explaining your newfound knowledge to others; Must be based in London or Dublin; Open to using AI to amplify skills and strengthen work, demonstrating curiosity, willingness to learn, and sound judgment in applying AI responsibly

Benefits

Industry-competitive salary and equity; 100% covered medical, dental, and vision benefits with dependents coverage; 16 weeks paid Parental Leave for all new parents; Health & wellness stipend; Remote workspace, internet, and mobile phone stipend; Commuter benefits for team members who attend the office; Pension matching; 25 days of Annual Leave per year and unlimited sick time; 8 company-paid holidays; Virtual team building activities, lunch and learns, and other company-wide events; Offices in SF, NYC, London, Dublin, Tel Aviv, and Sydney