Product Marketing Lead

As the first Product Marketing Lead on the team, you'll own how Agentio's product comes to market—from ICP definition and positioning to launch execution and sales enablement. You'll translate complex ad-tech and AI capabilities into clear, compelling narratives that resonate with sophisticated buyers and drive measurable adoption. This is a high-impact, high-visibility opportunity to build the PMM function from the ground up at a hypergrowth startup.

Responsibilities

Own ICP definition, positioning, and messaging for Agentio's core product and new launches; Translate product capabilities into clear, credible narratives and make conservative-but-confident claims that sophisticated audiences trust; Build and maintain messaging frameworks—personas, use cases, competitive positioning—that align with Agentio’s brand narrative; Lead end-to-end launch planning and execution: phased rollout plans, milestone definitions, exit criteria, adoption metrics, and activation strategies; Own the product launch calendar, strategy, and communications planning in partnership with Growth and Comms; Partner with Product and Sales to ensure every launch is backed by the right narrative, materials, and timing; Act as the voice of the product across stakeholders; Ship the full enablement bundle: one-pagers, pitch decks and templates, talk tracks, demo scripts, video assets, website and email copy; Standardize what Sales uses and when; Serve as the bridge between Product and Sales; Instrument KPIs through the full funnel—from pitch to close to onboarding to retention; Work with the CEO and CTO to define success metrics for each launch and continuously improve based on results

Requirements

8+ years of experience in product marketing; Proven 0→1 B2B product marketing experience and owned launches end-to-end; Exceptional narrative and positioning instincts—can make complex ad-tech and AI concepts simple and credible; Deep understanding of the marketing and advertising industry—what drives brand decision-making, how to measure across the funnel, and how to optimize for success; Strong cross-functional leadership—comfortable being the single-threaded owner across Product, Sales, and Marketing stakeholders; Proven experience influencing product decisions in a tech-driven environment; Strong analytical and storytelling skills, with experience using data to guide decisions and craft compelling narratives; Deep obsession with using AI tools and LLMs to gain 10x leverage and automate previously-manual tasks; Clear, concise communication style that connects with both technical and non-technical audiences

Nice to have

Familiar with and passionate about the creator economy and digital advertising; Entrepreneurial mindset, able to balance speed with strategy; Laser-focused on outcomes and delivering value to users; Comfortable in zero-to-one environments and thrives when truly owning the outcome; Natural leader with aspirations to grow into a leadership role; Ready to roll up sleeves, get things done, and work harder; Positive, honest, empathetic, and curious teammate

Benefits

Chance to define and own the product marketing function at Agentio; High-impact, highly visible role with immediate results; Opportunity to build a first-of-its-kind business as an early team member; Crash course in scaling a startup; Flexible PTO; Comprehensive Health Coverage through Aetna; Dental & Vision Plans through Guardian; 401(k) Retirement Plan; $100 Monthly Lifestyle Credit; Daily lunches and snacks in the office; Dinner provided Monday - Thursday; Fully subsidized gold tier access on Wellhub; Gym in the building