Product Marketing Manager - Base44

As a Product Marketing Manager at Base44, you'll take ownership of crafting and delivering impactful marketing strategies that resonate with B2B audiences. You'll drive positioning, messaging, and the creation of top-notch marketing assets while leveraging customer insights and cutting-edge AI tools to inform your decisions.

In your day-to-day, you will

Note: We are seeking NY-based candidates who are able and willing to work on-site three days per week.

Responsibilities

Own and maintain a suite of B2B marketing collateral, including website pages, product demos, one-pagers, case studies, battle cards, email sequences, and sales decks; Develop clear and differentiated positioning and messaging for Base44's product lines, translating technical capabilities into compelling customer-facing language; Conduct customer interviews, win/loss analyses, and market research, turning insights into actionable strategies and sharpening go-to-market approaches; Manage marketing performance metrics, using data dashboards to optimize strategies and eliminate ineffective efforts; Work as a full-stack marketer, utilizing AI tools and no-code platforms to create content, automate workflows, and execute campaigns independently; Additional benefits and compensation information can be found on our [Locations page](https://careers.wix.com/location/new-york).

Requirements

5–8 years of experience, including 3–4 years in product marketing in a B2B environment; Hands-on experience creating high-quality B2B marketing assets, including website copy, demo scripts, and sales decks; Fluent in using AI tools and no-code platforms to streamline workflows and enhance marketing efforts; Proficient in data analysis, with the ability to pull and interpret data to inform decisions; Strong working knowledge of HubSpot for managing campaigns, tracking pipeline impact, and connecting marketing efforts to revenue outcomes; Skilled in conducting customer interviews and synthesizing insights into actionable strategies; Ownership mindset with strong written communication skills and a bias toward output; Comfortable working cross-functionally and navigating ambiguity