Product Marketing Manager II

Acorns is seeking a Product Marketing Manager II to support the messaging, go-to-market strategy, and evergreen content programs that drive adoption across the Acorns and Acorns Early product portfolios. In this role, you will help develop product positioning frameworks, support key launches, and contribute to a robust asset library that enables consistent customer education. You will integrate modern AI tools into your daily workflow to drive efficiency and help evolve product marketing best practices across the team. In this role, you will own the master messaging frameworks and lead high-priority product launches end-to-end.

Responsibilities

Product Messaging & Storytelling: Support the development and maintenance of messaging frameworks that connect product capabilities to customer benefits across all touchpoints; Evergreen Content & Adoption: Build a scalable library of evergreen content—including FAQs, value propositions, and app store creative—that clearly communicates product value, builds trust, and drives adoption; Go-To-Market Execution: Support end-to-end GTM execution for product launches, including creative briefing, channel coordination, and launch communications; Voice of Customer Integration: Synthesize insights from research, customer feedback, and social sentiment into messaging recommendations to ensure we are speaking the customer's language; AI-Enabled Operations: Apply modern AI tools and workflows to improve the speed, quality, and consistency of product marketing deliverables; Cross-Functional Collaboration: Partner closely with Product, Brand, Growth, Lifecycle, Research, and Compliance to execute initiatives that drive measurable customer adoption

Requirements

5+ years of product marketing experience, with a track record of supporting product launches; Strong communication and storytelling skills, with the ability to translate technical features into clear customer value; Proficiency in using AI tools to support messaging development, content creation, or research synthesis; Proven ability to synthesize customer insights into actionable marketing recommendations; Experience developing customer-facing marketing assets and supporting evergreen content systems; Ability to collaborate effectively across diverse teams in a fast-paced, regulated environment; Hunger to deliver game-changing products; Exceptional drive and precision in delivery; A belief that your work is tied to your life's mission; Optimistic about the potential of societal change

Nice to have

Consumer, fintech, or subscription experience

Benefits

Competitive salary and stock options; Comprehensive benefits package for you and your family; Flexible work location, hours, and paid time off; 401(k) matching; Monthly Acorns account contribution & GoHenry account for your family; Mindfulness and Financial Wellness resources, Headspace and Addition Wealth; Acorns Career Development Program; Roots Leadership Program for Emerging Leaders; Community week onsite gatherings and various virtual events; Talented and motivated team members who care deeply about one another, our mission, and our customers; Equity grants and discretionary cash bonus awards; Full range of medical, financial, and/or other benefits including 401(k) eligibility and paid time off benefits such as vacation, sick time, and parental leave