Product Marketing Manager, Operations

Product Marketing sits within Jobber's Product organization, working alongside product teams to shape how our capabilities go to market and how customers adopt them. The role joins the Operations pillar, which covers the tools customers rely on every day to plan work, coordinate teams, connect the field and office, and understand how their business is performing. The Product Marketing Manager, Operations will lead a defined Operations portfolio, owning positioning, go-to-market strategy and adoption from launch through ongoing learning. This is an individual contributor role reporting to the Senior Manager, Product Marketing.

Responsibilities

Build a deep understanding of how owners, office teams and field crews plan and complete work, combining customer conversations, competitive insight, win/loss feedback and product data to uncover unmet needs, switching barriers and adoption opportunities; Craft differentiated stories around the customer journey, making value tangible through product demos, customer proof and clear messaging from discovery through ongoing use; Shape the offer by bringing customer needs, willingness to pay and competitive context into packaging and commercial discussions; Own the GTM plan for your portfolio with Product and the commercial lead, from target customer and proposition to route to market and success measures, coordinating readiness with Sales, Enablement, Demand Generation and Lifecycle Marketing; Improve discovery and adoption beyond launch, partnering with Product, Lifecycle Marketing, Education and Customer Success; Equip Sales and Success with competitive positioning, customer proof, demos and objection-handling guidance, and bring insights on buying barriers back to Product and commercial partners; Keep the story consistent across campaigns, landing pages, product experiences and customer conversations; Connect work to commercial outcomes such as conversion into the right offering, higher-tier attach and meaningful adoption, using funnel and cohort data and partnering with Analytics on complex questions; Use AI hands-on for research synthesis, analysis, GTM execution and repeatable workflows, verifying outputs and documenting what works

Requirements

Proven track record in product marketing for software products, including shaping strategy and positioning and owning initiatives through launch and post-launch learning; Strong storytelling and writing skills, turning complex functionality into clear customer benefits and presenting recommendations to practitioners and senior stakeholders; Sharp commercial judgment, including understanding competitive alternatives and switching barriers, recommending how to reach an ICP, differentiating an offer and making practical investment trade-offs; Analytical confidence to frame business questions, self-serve data, interpret funnel and cohort evidence, and distinguish observed results from causal claims; Hands-on experience using AI to improve research, GTM execution, analysis or team processes, with the ability to explain impact and how the work was verified; A track record of influencing Product, Sales, Customer Success and Marketing partners without direct authority, with clear ownership and dependable follow-through; Comfort with evolving priorities, bringing recommendations and trade-offs, turning priorities into a practical plan, and surfacing risks early; Genuine curiosity about how service businesses work and a drive to learn directly from customers; A collaborative approach that pairs a clear point of view with constructive feedback and respect for others' expertise

Nice to have

Experience with SMB software, vertical SaaS, field service or operational workflows; Familiarity with home service businesses

Benefits

Total compensation package including equity rewards, annual stipends for health and wellness, retirement savings matching (RRSP, TFSA or FHSA), and stock options; Extended health benefits package with fully paid premiums for body and mind; Dedicated Talent Development program with career coaching, learning, and leadership programs