Product Marketing Manager, Publisher Ecosystem

Ibotta is seeking a Product Marketing Manager, Publisher Ecosystem to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. In this role, you will support the go-to-market strategy for the Ibotta Performance Network (IPN) across its publisher ecosystem — spanning major retailers, e-commerce channels, and delivery platforms. You’ll partner closely with the Director of Publisher Product Marketing to develop compelling commercial narratives, partner marketing materials, and sales enablement assets that help brands understand the value of IPN's publisher network and drive growth across publisher partnerships.

Responsibilities

Produce brand-facing commercial assets that communicate the reach, quality, and strategic value of Ibotta's publisher ecosystem — including one-pagers, network value decks, and ecosystem storytelling materials; Support the GTM execution for new publisher launches — helping new partners come onto the IPN network with the right commercial story for brands and internal teams; Equip BD and SPM teams with the tactical materials, talking points, and leave-behinds they need to grow and deepen publisher partnerships; Develop and maintain retailer-specific GTM support materials tailored to individual partner contexts; Execute co-marketing assets and joint case studies that bring partner marketing programs to life; Translate the value of Ibotta's publisher network — its scale, retailer quality, and audience reach — into clear, compelling narratives for CPG brand audiences; Support the development of network participation storytelling at the individual partner level; Stay current on the retail media landscape, e-commerce trends, and publisher ecosystem dynamics to ensure Ibotta's narratives remain relevant and differentiated; Embrace and uphold Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere

Requirements

6+ years of experience in Product Marketing, Growth Marketing, Partner Marketing, or related roles — with a focus on retail media, e-commerce, or retail strategy required; Deep understanding of the retail and publisher landscape — including how major retailers, delivery platforms, and e-commerce channels operate commercially; Experience producing commercial assets and GTM materials in a B2B or B2B2C environment; Proven written communication skills — ability to translate complex retail and network dynamics into clear, compelling narratives for brand and internal audiences; Experience working with or supporting CPG organizations, with an understanding of how brands think about retail media investment; Demonstrated ability to work cross-functionally and support BD, sales, or partnership teams with commercial materials; Ability to manage multiple workstreams and deliver high-quality assets in a fast-paced environment; Bachelor's degree or equivalent experience required; Candidates must live in the United States; Applicants must be currently authorized to work in the United States on a full-time basis

Nice to have

Prior experience at a retailer, delivery platform, e-commerce company, or major CPG brand strongly preferred; candidates with backgrounds at companies such as DoorDash, Uber Eats, Instacart, Walmart, Target, P&G, Unilever, Kraft Heinz, PepsiCo, or similar organizations will be prioritized

Benefits

flexible time off; benefits package (medical, dental, vision); Employee Stock Purchase Program; 401k match; paid parking; snacks; occasional meals; relocation bonus; equity included in overall compensation package