Product Marketing Manager - Star Trek

Scopely is looking for a Product Marketing Manager to join our Star Trek Fleet Command team, helping shape how one of mobile gaming's deepest, most enduring, and most community-driven live-service experiences is understood, experienced, and adopted by millions of players worldwide. This role sits at the intersection of Product, Live Operations, Marketing, Community, Campaigns, and Player Experience. You will partner closely with Product teams to translate complex systems, features, and roadmap initiatives into compelling player value, ensuring every launch delivers a clear narrative, coordinated execution, and an exceptional player experience. Product Marketing serves as the connective tissue across the player-facing organization. While Product defines what we build, Community builds trust, Campaign Marketing activates audiences, and Player Experience supports players, Product Marketing ensures every team is aligned around a shared strategy, consistent messaging, and a coordinated go-to-market plan.

Responsibilities

Own the Player-Facing Narrative; Translate Product Strategy into Player Value; Lead Go-to-Market Strategy; Drive Cross-Functional Launch Readiness; Own Product Messaging & Creative Stewardship; Measure Product Adoption & Optimize Performance; Lead the Product Marketing Function

Requirements

Strategic, curious, and relentlessly player-focused; Comfortable operating at the intersection of product strategy, marketing, and player experience; Motivated by turning complex systems into simple, compelling stories that players understand and value; Collaborative by nature, bringing diverse teams together around a shared vision and common goals; Equally confident leading strategic discussions with executives and producing hands-on deliverables that move launches forward; Data-informed but never data-limited, combining analytics with player empathy to make sound decisions; Adaptable in fast-moving environments where priorities evolve and every launch presents new opportunities to learn; Passionate about live-service games and excited by the challenge of helping millions of players discover, understand, and engage with new experiences; Translated complex products into compelling player stories, developing positioning and go-to-market strategies that improved player understanding, feature adoption, engagement, and commercial performance; Led integrated product launches, bringing together Product, Creative, Community, Lifecycle Marketing, Analytics, Campaigns, and external partners around a unified player experience; Influenced product direction through player insights, leveraging qualitative feedback, quantitative data, and market trends to shape messaging, prioritization, and launch strategy; Built scalable marketing frameworks, creating repeatable processes, messaging systems, and launch playbooks that improved organizational effectiveness and cross-functional collaboration; Partnered with multidisciplinary teams to deliver high-impact initiatives in fast-paced, live-service environments where priorities evolve quickly and execution matters; Mentored marketers and fostered collaborative, high-performing teams while maintaining a hands-on approach to strategy and execution; 5+ years of experience in Product Marketing, Go-to-Market, Integrated Marketing, or related roles within games, entertainment, technology, or digital products

Nice to have

Experience working on live-service or free-to-play games; Familiarity with player lifecycle marketing, CRM, audience segmentation, and experimentation; Experience partnering with analytics teams to evaluate player behavior, feature adoption, and commercial performance; Experience working with licensed entertainment brands or franchise partners; Familiarity with creative production pipelines and integrated campaign development; Passion for strategy games, mobile games, or live-service products; Knowledge of Star Trek and an appreciation for its characters, stories, and passionate global community