Programmatic Media Manager, Healthcare

Power Digital Marketing is looking for a Programmatic Media Manager who will be responsible for driving performance, strategy, and account growth for major multi-channel paid media clients. The Programmatic Media Manager will report directly to the Programmatic Supervisor, who will help guide strategy, vendor, and client relationships that will guide the media execution for this role. The Programmatic Media Manager will support media strategy and planning and be responsible for execution, analysis, reporting, and communicating updates with the team.

Responsibilities

Successful management of designated paid media accounts; Meet pacing and KPI requirements for held accounts based on set goals and improved performance expectations; Work with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements; Actively works to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts; Continually work to learn new strategies, test new platforms & expand Cardinal’s paid media offerings; Function as the primary point of contact both internally & externally for all ‘owned’ accounts, responsible for pacing & performance of accounts; Responsible for generating reports, writing insights & communicating with the client for designated accounts; Responsible for the ongoing maintenance of held accounts, including but not limited to optimizations, structural updates, bidding methodologies, conversion types, and copy revisions; Contribution to Paid Media strategy for assigned accounts, working with the Media Supervisor as needed; Responsible for strategic ideation on all accounts, designing & adjusting campaign strategies to meet each client’s business goals; Responsible for designing & deploying tests in accounts on a monthly & quarterly cadence (structural, targeting, creative & messaging, conversion, etc.); Responsible for continual testing, verification & improvement of full-funnel structures

Requirements

Proficiency in spoken and written English at an advanced level; 2-5+ years of Paid Media experience; Experience managing multiple paid media accounts with budgets ranging between $200K-$1MM per month; Extensive experience in campaign management & strategy across programmatic ad platforms, including DSPs (Viant, StackAdapt, Cadent, Illumin, The Trade Desk, DV360, etc.), DMPs, and other data and ad tech partners; Experience directly managing campaigns, as well as working with partners via managed service; Experience with full funnel strategy, lead generation, and measuring incremental lift; Experience with Google Analytics, GTM, conversion and optimization strategy; Ability to write ad copy, guide creative strategy, identify asset requirements and establish a creative testing cadence; Client relationship management experience, reporting insights, identifying & optimizing towards client business goals

Nice to have

Experience in campaign management & strategy across additional platforms is a plus, but not required (Google Ads, Bing Ads, Meta, LinkedIn, TikTok, etc.); GA4 knowledge a plus