Regional Marketing Manager, ANZ

Cloudbeds is seeking a Regional Marketing Manager to own regional marketing strategy and execution across APAC, turning business priorities and local market opportunities into multi-channel programs that drive awareness, engagement, pipeline, and audience growth. The role focuses on priority markets including Australia, NZ, and Thailand, and reports to the Sr. Manager, Campaign Management. This is an individual contributor role focused on hands-on execution and coordination of regional marketing programs and does not involve people management.

Responsibilities

Own regional marketing strategy and execution for APAC, prioritizing programs and investment across key markets; Lead local and regional events from planning through execution, including objectives, audiences, budgets, promotion, registration, Sales coordination, onsite execution, follow-up, and measurement; Regionalize and amplify global campaigns, adapting product update webinars, content campaigns, research reports, and product-led initiatives to APAC audiences; Develop market-specific growth programs that build awareness and engage local hospitality communities through relevant channels, industry associations, partnerships, and ambassador programs; Contribute to the strategy and planning of global and marquee trade shows across APAC in partnership with the Events team; Collaborate cross-functionally to deliver connected programs, measure performance, and use insights to inform future marketing priorities and investment

Requirements

3–5 years of experience in field marketing, regional marketing, campaign marketing, events marketing, or a similar B2B marketing role; Hands-on experience managing local and regional events, including budgets, promotion, logistics, on-site execution, and post-event follow-up; Experience developing marketing programs across multiple countries or markets, ideally within Asia Pacific and Australia/New Zealand; Strong project management, communication, writing, and messaging skills; Experience collaborating cross-functionally with Sales and global marketing teams; A performance mindset, with the ability to analyze results and optimize programs and investment; Fluency with AI as a daily marketing planning and execution tool; Comfort working in a remote, global environment with distributed teams and stakeholders across time zones; Near-native English fluency (C1 or C2) is required; Applicants must be currently authorized to work in the location where the position is located without requiring visa sponsorship

Nice to have

Near-native English fluency is required; fluency in Thai is a bonus; Experience in hospitality, travel technology, hotel technology, SaaS, or B2B software; Experience marketing to hoteliers across Australia, Thailand, Southeast Asia, or other APAC markets; Familiarity with regional hospitality communities, industry associations, events, and partner ecosystems; Experience with partner marketing, ambassador programs, or regional webinars; Experience with Salesforce, Pardot / Marketing Cloud Account Engagement, HubSpot, Marketo, or similar marketing automation and CRM systems

Benefits

Remote First, Remote Always; PTO in accordance with local labor requirements; Fully Paid Parental Leave; Home office stipend based on country of residency; Professional development courses in Cloudbeds University; Access to professional development, including manager training, upskilling, and knowledge transfer