Regional Trade Marketing & Digital Activation Manager

At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives. Our promise to our associates is rock-solid: We grow together, we enjoy our work, and we inspire each other. Welcome to Bosch.

Responsibilities

Lead regional Trade Marketing activities across Europe in close cooperation with Sales, Global & Local Marketing and Product Portfolio teams.; Define and execute regional promotion strategies, including pricing concepts, bundle offers, product mix optimization and PROMO share management.; Own the end-to-end implementation of Point-of-Sale (PoS) activities, including retail concepts, shopper activation and the deployment of relevant communication and activation assets.; Manage regional CRM and Paid Media activities, including campaign planning, audience targeting, performance optimization and customer journey activation.; Analyze sales, market and campaign performance and translate insights into actionable recommendations and activation plans.; Collaborate with local markets and global stakeholders to ensure consistent execution, transparent reporting and best-practice sharing across the region.

Requirements

University degree in Marketing, Business Administration, Economics, Communication, Digital Business or a related field.; 3+ years of relevant professional experience in Trade Marketing, PoS, Paid Media, Commercial Marketing, Performance Marketing or a comparable field.; Proven experience in PoS planning, promotions, retail activation, customer engagement and performance analytics.; Good understanding of CRM, Paid Media and performance-driven marketing, with the ability to translate data and campaign results into concrete actions.; Strong analytical and commercial mindset with experience in performance measurement and data-driven decision-making.; Strong analytical, project management and stakeholder management skills.; Excellent communication skills with professional proficiency in English, both written and spoken

Benefits

Financial security & recognition: We review and increase your competitive base salary annually, offer performance-, loyalty-, and referral bonus.; Trainings and professional development: We believe in a Life-Long Learning approach, so you can take advantage of several technical and soft skill trainings and language courses.; Career development : We have a wide range of programs to choose from, even if its leadership, expert or project development you are aiming for. We also offer mentoring and coaching opportunities, we have PhD program and we offer international assignment possibilities.; Your work life-balance: You can work from our activity based offices designed for creativity and efficiency or from home while enjoying flexible working hours . We offer childcare possibilities and sabbatical option.; Your health and well-being: We provide free professional consultants for any personal, legal, financial or health related issues. You can benefit from our developing onsite medical center and organized regular health checkups.; We also offer you several perks and benefits: You can use your annual cafeteria allowance flexibly for family support (e.g. tax-free kindergarten and nursery allowances), health care , mobility (car sharing services) and recreation . You can enjoy our onsite canteen, we support when you work from home and if you live far, we cover your commute costs . We also appreciate your loyalty with jubilee gift and extra jubilee holiday .