Reporting Analyst, Consumer Services

Power Digital is an AI-Native Growth Firm seeking a Reporting Analyst to create and maintain reports that directly impact client business performance, conduct deep dive analyses, and translate complex data into actionable insights. The role involves working directly with marketing tools and platforms to access campaign data, building compelling presentations, and identifying optimization opportunities across multiple channels.

Responsibilities

Build and maintain automated reports for eComm, B2B, and B2C with performance metrics across all marketing channels; Access and analyze data directly from marketing platforms (Meta Business Manager, Google Ads, Google Analytics, etc.) to identify meaningful performance insights; Create and update weekly, monthly, and quarterly performance decks with a focus on data storytelling and actionable recommendations; Conduct deep dive analyses to uncover optimization opportunities and answer specific business questions; Transform complex data into clear, concise visualizations that communicate performance to clients and internal stakeholders; Utilize Google Sheets and other tools for sophisticated data manipulation and analysis; Simplify and present findings with a focus on connecting data to business outcomes; Employ AI technologies to enhance reporting capabilities and generate deeper insights; Utilize Power Digital's Nova ecosystem to enhance reporting capabilities

Requirements

Bachelor's degree in Marketing, Business Administration, Analytics, or a related field; 2+ years of experience in marketing analytics or digital marketing; Strong understanding of digital marketing metrics, campaign structures, and customer journey; Familiarity with major digital marketing platforms (Meta, Google Ads, Google Analytics, etc.); Advanced Excel/Google Sheets skills for data manipulation and analysis (pivot tables, VLOOKUP, etc.); Experience with data visualization tools such as Looker, Tableau, PowerBI, or Google Data Studio; Understanding of statistical concepts like regression modeling, test/control analysis, etc.; Experience creating performance presentations and conveying data narratives; Ability to work independently and as part of a team; Strong attention to detail and analytical thinking; Self-motivated and able to work under pressure and meet deadlines; Proficiency in spoken and written English at an advanced level