Revenue Operations Manager, Demand Funnel - Base44

Base44, an AI-powered software development platform recently acquired by Wix, is building its go-to-market team. As the first Marketing Operations hire, the role owns the systems, data, and reporting behind the top of the funnel. The role sits within Revenue Operations, reports into RevOps leadership, and works with Marketing, SDRs, Sales, and Product. The funnel includes inbound, product-qualified leads and accounts, events, outbound, and partners. The position involves helping build the playbook with the backing of RevOps leadership and Wix. Base44 operates like a startup within Wix and allows anyone to create custom software applications using natural language.

Responsibilities

Own the top-of-funnel tech stack, including HubSpot architecture (workflows, lifecycle stages, properties, scoring) and the integrations and enrichment tools connected to it; Design and run lead routing, assignment, and SLA monitoring across inbound, PQL/PQA, event, outbound, and partner sources; Partner with Product data to turn product usage signals into scored, routed, actionable leads and accounts; Build and maintain lead lifecycle and scoring models, and iterate on them based on conversion data; Own campaign infrastructure and tracking, including UTM governance, forms, list management, and campaign and event lead operations from capture through follow-up; Build attribution and funnel reporting that shows leadership what is driving opportunities and pipeline by source, campaign, and segment; Create dashboards and weekly reporting on lead volume, conversion rates, speed to lead, and pipeline contribution, and flag problems early; Set data hygiene standards: deduplication, field integrity, enrichment, QA, and documentation; Partner with Marketing, SDR, and Sales leadership to align on ICP, definitions (MQL, SQL, PQL, SAL), and handoff processes; Use AI and automation to remove manual work from lead ops and reporting, and share what works across the GTM org; Work with RevOps on territory, capacity, and forecasting inputs that depend on top-of-funnel data

Requirements

4+ years of Marketing Operations, Growth Operations, or Revenue Operations experience at a B2B SaaS company, ideally in a high-growth or startup environment; Deep, hands-on HubSpot ownership (not just usage): workflows, lifecycle design, scoring, routing, reporting, and integrations; Proven experience building lead routing, SLAs, and handoff processes between marketing, SDR, and sales teams; Experience with attribution models, funnel metrics, and campaign reporting, and the ability to turn data into clear recommendations; Comfort with enrichment and data tools (ZoomInfo, Clay, or similar) and with data hygiene at scale; Strong analytical skills, with SQL or advanced spreadsheet and dashboarding experience; Self-motivated, structured, and comfortable with ambiguity in a "startup within a giant" environment; Located in or near the Salt Lake City, Utah, or San Diego, California area

Nice to have

Experience with PLG motions, including PQLs or product usage data; Familiarity with AI, ML, or developer-centric SaaS; Hands-on use of AI and automation tools to improve how operations work