Sales Executive Benelux

Drive new business growth in Benelux and help transform transport through smart connected solutions. We are looking for a New Business Sales Executive to support the continued growth of AddSecure Smart Transport across the Benelux region. You will identify, develop, and win new customers operating fleets of approximately 10 to 100 heavy commercial vehicles. This is a hands-on sales role in which you will build your own pipeline, demonstrate our connected fleet solutions, and manage opportunities from initial contact through to closing.

Responsibilities

Identify, qualify, and win new business opportunities across the Benelux region; Build and maintain a healthy pipeline through proactive prospecting, referrals, networking, and market research; Generate customer meetings and develop prospects into qualified sales opportunities; Lead discovery meetings, product demonstrations, solution presentations, and commercial discussions; Understand customer challenges and translate them into relevant proposals, business cases, and ROI calculations; Own the full sales cycle from initial contact through negotiation and closing; Maintain accurate opportunity data, activities, and forecasts in Salesforce; Represent AddSecure at relevant industry events and share customer and market insights internally.

Requirements

At least three years of hands-on B2B sales experience within software, telematics, or a related technology field; A proven track record of acquiring new customers and growing a sales pipeline; Experience managing sales opportunities from prospecting through negotiation and closing; Strong communication, presentation, demonstration, and relationship-building skills; Good negotiation, organisational, and time-management capabilities; A solid understanding of the transport and logistics market in Benelux; Fluency in Dutch and English, both written and spoken; A valid driving licence and the flexibility to travel regularly across the Benelux region; You must have the legal right to work in the country where the position is based.

Nice to have

Experience using Salesforce or another CRM platform is valuable; A degree in business, marketing, economics, or a related field is an advantage, although equivalent professional experience is equally relevant.

Benefits

A hands-on commercial role with responsibility for your own territory and pipeline; The opportunity to build lasting customer relationships and directly influence regional growth; Support from experienced colleagues across sales, marketing, and customer success; An international and innovative working environment; Opportunities to develop your product, industry, and solution-selling expertise; The chance to contribute to solutions that make customers' operations safer, smarter, and more sustainable.