Senior ABM Strategist

The Senior ABM Strategist leads B2B account-based marketing and go-to-market strategy across complex client accounts, with a strong emphasis on 6sense, Clay, audience strategy, account prioritization, and activation-ready planning. This role helps clients clarify who they should be targeting, why those audiences matter, how to prioritize them, and how to activate against them across marketing and sales.

Responsibilities

Lead B2B GTM and ABM strategy across ICP development, persona development, buying committee mapping, account prioritization, TAL development, campaign planning, and activation strategy; Own 6sense strategy across applicable clients, including segment creation, audience logic, buying stage interpretation, 6QA usage, account scoring, intent data, activation workflows, and reporting implications; Use Clay to support account enrichment, TAL development, manual verification, contact enrichment, segmentation, and account prioritization workflows; Translate client business goals, sales priorities, customer data, stakeholder interviews, market signals, and platform insights into clear GTM recommendations; Build and pressure-test ICPs, personas, TALs, account tiers, and campaign strategies to ensure they are commercially relevant, defensible, and actionable; Develop ABM strategies for strategic, enterprise, and named-account motions, including 1:1, 1:few, and 1:many account-based programs; Build account prioritization frameworks using firmographic, technographic, intent, engagement, sales, CRM, and revenue data; Identify gaps in client data, targeting logic, lifecycle stages, sales process, platform setup, or marketing activation that may limit GTM performance; Partner with Paid Media, Organic Search, Content, Lifecycle, Analytics, Creative, Client Services, and Sales teams to translate ABM strategy into integrated activation plans; Develop sales enablement recommendations, messaging themes, account plays, and buying committee insights to support GTM execution; Lead client-facing strategy conversations, including discovery calls, deliverable presentations, prioritization discussions, and performance readouts; Simplify complex B2B strategy, data, and tooling concepts into clear recommendations and next steps for clients and internal teams; Complete new business appraisals and support sales opportunities where B2B, ABM, 6sense, Clay, ICP, TAL, or GTM expertise is needed; Create repeatable internal processes for TAL builds, enrichment workflows, account scoring, 6sense audience logic, and ABM activation planning; Leverage AI technologies, the Nova ecosystem, and Power Digital workflows to improve research, strategy development, QA, execution, and reporting

Requirements

Advanced proficiency in spoken and written English; strategic and hands-on; highly client-facing; comfortable turning ambiguous B2B challenges into clear plans, usable frameworks, activation-ready audiences, and confident next steps; understanding of long sales cycles, buying committees, account-based motions, and alignment of marketing, sales, RevOps, and client stakeholders around a shared GTM strategy; own complex B2B strategy and ABM workstreams with confidence and autonomy; translate messy client inputs into clear, activation-ready GTM recommendations; hands-on 6sense, Clay, and B2B data strategy experience; trusted client-facing strategist across big-picture strategy and tactical execution

Benefits

Base salary paid in USD + commission opportunities; Unlimited Time Off available on day one; Fully flex work environment: full-remote, in-office, or hybrid; Healthcare stipend: $50/month; National Holidays + 2 Mental Health Recharge Days per year; Unlimited opportunities for growth & leadership within a rapidly growing firm; Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s); Quarterly awards including prize money and recognition for outstanding performance; Opportunities to be involved in company DEI initiatives