Senior Analyst, Activation

As a Senior Analyst on our Activation team, you’ll support client relationships, oversee campaign execution, manage complex retail and digital media projects, and lead many aspects of program management and innovation. You’ll succeed in this role if you’re a natural leader, have exceptional communication and organizational skills, and are a creative problem solver with an instinct to use data to drive marketplace growth.

Responsibilities

Refine your expertise in leveraging digital media channels for maximum impact, with a heavy focus on the Amazon Advertising suite (Amazon DSP, Sponsored Products, Sponsored Brands, Sponsored Display), and gain exposure to Walmart Connect, Target Roundel, and other emerging retail media networks; Support your clients and vendors, track, escalate, and solve client issues related to media performance, inventory, and retail readiness; Partner with clients to understand their business goals, e-commerce/marketing objectives, and competitive constraints within the retail media landscape; Work closely with your Manager and other Kepler team members to design and execute sophisticated, full-funnel media programs that deliver breakthrough client results; Execute and monitor all aspects of campaign setup, pacing, and optimization, and measure performance using sophisticated data analysis and retail metrics (e.g., ROAS, New-to-Brand, glance views); Contribute to weekly, monthly, and annual client insights and strategy reports, and leverage data from Amazon Marketing Cloud (AMC) and other clean rooms to contribute to ongoing program analysis and closed-loop measurement

Requirements

1–3+ years of full-time digital optimization experience required; Ability to “do what it takes” and manage a complex workload that spans program execution, continuous optimization, and client communications; Strong analytical skills and comfort with MS Excel, data analysis, and internet technologies; Excellent listening and communication skills with a strong ability to translate complex media metrics into actionable business insights for clients; Ability to self-manage, juggle multiple priorities, and pay strong attention to detail in a fast-moving marketplace environment; Ability to contribute to a fast-paced, entrepreneurial, collaborative team environment

Nice to have

Hands-on experience running Amazon DSP and Amazon Sponsored Ads (or equivalent major Retail Media Networks); Familiarity with SQL or Amazon Marketing Cloud (AMC); Experience with Pacvue

Benefits

Healthcare/Dental/Vision; Unlimited PTO; 401k Contributions; $75/mo Wellness Stipend; $100/mo Mobile Phone Stipend; $50/mo Internet Stipend; $500/yr Annual Learning Stipend; $2,000/yr Annual Tuition Stipend; One-time $200 New Hire Home Office Equipment Stipend; Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave; Annual Work From Anywhere 4 weeks per year