Senior Analyst, Digital Media (Amazon Ads)

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. The Activation team (Digital Media Team) is made up of forward-thinking media traders with ad platform optimization expertise across biddable media channels. This role is a strategic biddable media expert who will be client-facing, partner-facing, and seen as an internal expert. The role serves as a primary client point of contact, oversees campaign execution, project management, and leads program management and innovation. The official title upon hire will be 'Senior Analyst, Activation'.

Responsibilities

Refine expertise in leveraging digital media channels for maximum impact, including social, video (Advanced TV), programmatic DSP media, search (SEM/PPC), UAC, and 3rd Party Device Ads; Act as a key day-to-day contact for assigned clients and vendors; track, escalate and solve client issues; Partner with clients to understand their business goals, marketing objectives, and competitive constraints; Work closely with the Optimization & Innovation Manager and other team members to design and execute sophisticated programs; Manage one or more Optimization & Innovation Analysts; Execute and monitor all aspects of campaign setup; measure performance using sophisticated data analysis; Contribute to weekly, monthly, and annual client insights and strategy reports and to ongoing program analysis

Requirements

2+ years of hands-on Sponsored Ads & Amazon DSP advertising experience; Proficiency in digital advertising platforms; Moderate understanding of site tagging and ad tagging (Amazon Ad Tag); Familiarity with ad policies and creative standards; In-depth knowledge of various inventory types, including video and display offerings; Understanding of the programmatic ecosystem and third-party inventory; Strong analytical skills and comfort with MS Excel, data analysis, and Internet technologies; Excellent communication (English and Spanish) and presentation skills with a solid ability to create and build relationships; Effective troubleshooting and creative problem-solving skills for client issues; Ability to self-manage, juggle multiple priorities, and pay close attention to details; Ability to contribute to a fast-paced, entrepreneurial, team-based environment

Nice to have

Similar retail media network experience; Experience with Skai and/or Pacvue; Preferred experience with client and account management; Experience with people management; Experience with Amazon Ads platforms

Benefits

Competitive health and dental benefits; Tuition reimbursement and training stipend; Hybrid Office/WFH schedules with office supplies, internet, and phone stipend; 'Work from Anywhere' 4 weeks per year; Stocked kitchen and team outings; Collaborative work space in an easily commutable location; Volunteering & altruism opportunities; Team building lunches, events, and company celebrations; Ongoing learning and development opportunities; Opportunities for business side projects and Hackathons; Kepler Rocket Mentorship Program