Senior Analyst, Digital Media (Paid Social)

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. Kepler's Activation team (Digital Media Team) is made up of forward-thinking media traders with ad platform optimization expertise across biddable media channels. The Senior Analyst, Digital Media will play a crucial role on the team, serving as a client point of contact and owning the execution and optimization of various digital advertising programs.

Responsibilities

Act as a key day-to-day contact for assigned clients; track, escalate, and solve client issues and respond to client communications promptly; Conduct ad-hoc calls/meetings to address client questions and provide guidance; Make recommendations to optimize client campaigns based on their goals; Translate media planning inputs into comprehensive campaign builds; Hands-on management of campaigns, ensuring proper pacing, and performing in-platform optimizations; Deliver regular reporting and handle ad-hoc client requests promptly; Assist with business administration, including budget management & billing; Support account leads with strategic media planning requests; Maintain regular contact with key cross-functional resources and request assistance as needed

Requirements

1-3+ years of full-time digital optimization experience; 1-3 years of hands-on, in-platform experience managing Paid Social (e.g. Meta, TikTok, Snap, Reddit) + Paid Search or Video campaigns; Experience managing eComm campaign types; Experience managing both mid funnel (traffic) and lower funnel (purchases/ROAS) campaign objectives across platforms; Experience managing pacing and optimizations for a high volume of campaigns (30-60); Experienced in weekly reporting share outs, comfortable with intra-day performance analysis and cross-channel optimization; Comfortable with client-facing communication, specifically regarding reporting, optimizations, and testing opportunities; Comfortable with media vendor communication and stewardship; Proficiency in digital advertising platforms; Moderate understanding of site tagging and ad tagging (Amazon Ad Tag); Familiarity with ad policies and creative standards; In-depth knowledge of various inventory types, including video and display offerings; Understanding of the programmatic ecosystem and third-party inventory; Strong analytical skills and comfort with MS Excel, data analysis, and Internet technologies; Excellent communication (English and Spanish) and presentation skills with a solid ability to create and build relationships; Effective troubleshooting and creative problem-solving skills for client issues; Ability to self-manage, juggle multiple priorities, and pay close attention to details; Ability to contribute to a fast-paced, entrepreneurial, team-based environment

Nice to have

Preferred experience with client and account management

Benefits

Competitive health and dental benefits; Tuition reimbursement and training stipend; Hybrid Office/WFH Schedules: office supplies, internet, and phone stipend; Work from Anywhere 4 weeks per year; Stocked kitchen, and other team outings; Collaborative and friendly work space, easily commutable location; Volunteering & altruism opportunities; Team building lunches and events, and company celebrations; Ongoing learning and development opportunities such as webinars, books, classes, relevant conferences and events; Opportunities to pursue business related side projects and Hackathons; Kepler Rocket Mentorship Program