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Senior Analyst, Qualitative Research

NielsenIQ Guangzhou, China
Full-time On-site work

Publication date: 02/10/2026

An Senior Research Analyst from the Consumer & Marketing Insights Team will maintain a client service orientation by managing day-to-day administration of client service / sales activities and coordinating on analysis and reporting of assigned research projects.

Responsibilities

Handle qualitative research project from end to end with full responsibility of client interface,; Independently conduct IDIs (In-Depth Interview) and FGDs (Focus Group Discussion) across different cities and regions,; Work closely with the quantitative research team for report generation,; Review and verify the output of junior team member and provide advice, proper coaching to the team,; Be directly accountable for work conducted for their nominated clients in terms of proposals, analysis, reports etc and perform quality checks on all reports for alignment to request accuracy and correctness,; Assist in activities in conjunction with Director/Associate Director in terms of preparation of proposal and credential presentations.

Requirements

Bachelor's or above degree,; At least 2.5 years of Qualitative Research experience, a sophisticated IDIs and FGDs moderator,; Both English & Mandarin fluency would be excellent,; Strong logical mindset, reach insight to the core,; Have excellent attention to detail and strong written and verbal communication skills,; Be a strong relationship builder as well as a great storyteller,; Could mix traditional and new research methods as the need arises.

Benefits

Flexible working environment; Volunteer time off; LinkedIn Learning; Employee-Assistance-Program (EAP)
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