Senior Associate, Activation Digital Planning

The Senior Associate, Activation Digital Planning is responsible for the daily end-to-end management of standard digital media plans, ensuring they meet specific client objectives within the allocated budget. Working with daily autonomy, this role oversees the implementation, buying, and ongoing optimization of digital campaigns. The Senior Associate analyzes performance data, recommends tactical adjustments to maximize results, and supports the onboarding of junior team members.

Responsibilities

The Senior Associate, Activation Digital Planning is responsible for the daily end-to-end management of standard digital media plans, ensuring they meet specific client objectives within the allocated budget; Working with daily autonomy, this role oversees the implementation, buying, and ongoing optimization of digital campaigns; The Senior Associate analyzes performance data, recommends tactical adjustments to maximize results, and supports the onboarding of junior team members

Requirements

Deliver and execute effective digital media plans based on defined budgets and client objectives; Manage the day-to-day implementation and optimization of digital campaign activities (planning & buying); Deliver competitive reports and autonomously analyze campaign results to identify trends; Analyze campaigns and recommend tactical changes to maximize campaign performance, escalating complex issues to the Manager; Aware of the commercial offers and dynamics of online channels in the performance and branding market; Proficient usage of different tools (mainly Adserver and Analytics) to evaluate the plan’s results; Ability to manage different digital campaign typologies (awareness, performance, data-driven, and retargeting); Collaborates with agency cross-functional teams and client's suppliers, including creative agencies; 3+ years’ experience in digital media planning; Proactivity, strong problem-solving, and collaborating skills; Fluent English; Accuracy, precision, attention to details and ability to meet deadlines; Proficient use of technology (including AI) to enhance client outcomes

Nice to have

University degree preferably in Economics, Advertising or Marketing and Communication

Benefits

Competitive medical, group retirement plans, vision, and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Corporate Benefits & Discounts Platform; Employee Wellbeing & Support Programs; Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account; Dedicated e-learning platform for all employees (at least 2000+ courses); Ticket Restaurant for every working day; Non-Occupational Accident Insurance; Company-paid Life Insurance; Tax Assistance Services Support (tax return)