Senior Associate, Media Planning, APAC

WPP Media is seeking a Senior Associate, Media Planning, APAC for one of its major FMCG beauty clients. The role involves day-to-day execution of paid social (Meta, TikTok and more) and commerce media (retail media and marketplace advertising), turning approved media plans into live campaigns, keeping them performing, and turning data into insights that guide the team's next move. The role works closely with the manager and with the brand, e-commerce, creative and platform teams.

Responsibilities

Set up and launch campaigns in Meta, TikTok, etc. Ads Manager based on approved media plans; Complete pre-launch quality checks to ensure campaign settings, creative assets, links, budgets and tracking are accurate; Implement approved campaign changes, including creative swaps, budget updates, audience or placement changes and routine optimisations as instructed by the manager; Monitor campaign delivery, spend and pacing across ad platforms and escalate issues promptly; Pull platform data, maintain campaign trackers and prepare performance reports; Analyse campaign results against objectives and previous performance and summarise key takeaways for manager review; Track relevant Meta and TikTok platform updates, new ad formats and paid social best practices; Support approved A/B tests and creative performance reviews; Coordinate with internal teams to collect campaign inputs and assets; Set up and launch commerce advertising campaigns across retail media platforms and ad formats based on approved media plans; Execute approved campaign updates for product launches, promotions, seasonal events and key retail moments; Review campaign and audience performance including search-term, keyword and product-level performance; Coordinate with e-commerce, brand and platform teams to confirm campaign inputs, product availability, budgets and timelines; Stay updated on commerce media platform developments, retail media trends and competitor advertising

Requirements

2–4 years of experience in paid social, digital media or e-commerce advertising; Hands-on experience with Meta Ads Manager and TikTok Ads Manager, including CPA/CPAS and Smart+ campaign solutions, where applicable; Strong understanding of campaign setup, audience targeting, budgets, bidding, pacing and tracking; Proficiency in Excel/Google Sheets for data analysis, campaign tracking and reporting; Ability to interpret campaign performance, identify trends and highlight optimisation opportunities; Strong attention to detail, communication, coordination and time management skills; Proactive, analytical and eager to learn evolving media platforms and advertising trends

Nice to have

Familiarity with Amazon Ads platform

Benefits

Competitive medical insurance; Group retirement plans; Vision and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to global WPP Media & WPP networks; Employee resource groups and in-office events