Senior Associate, Programmatic

The Senior Associate, Programmatic is responsible for overseeing all day-to-day campaign activity for assigned brands and campaigns. You will own the account management, service, planning, setup and activation of programmatic campaigns for assigned clients. The Programmatic Manager develops positive relationships with agency partners and clients while using multiple programmatic platforms to develop, activate and report on digital media campaigns. This is an interdisciplinary role that combines client service, planning, execution, and optimization of client's investment to deliver impactful results across all programmatic channels.

Responsibilities

Oversee day-to-day campaign activity for assigned brands and campaigns; Own account management, service, planning, setup and activation of programmatic campaigns for assigned clients; Ensure campaign timelines are adhered to at every step; Project and account management of campaigns from briefings and planning through platform setup, go-live and post reporting; Participate in discussions about potential campaigns and new campaign briefings, including assisting with the RFP; Build programmatic plans using DSP knowledge; Ensure media plan requirements are correctly communicated and entered accurately in platforms; Work across trading (DSPs), financial (MediaOcean), proprietary tools and analytics/reporting platforms; Use optimization tools to hit performance goals and ensure full campaign delivery; Manage and optimize in-house tactics, pacing, performance and quality; Keep regular and detailed optimization notes and campaign insights; Participate in client meetings, brainstorms and presentations; Bring innovation ideas to managers; Mentor and supervise team coordinators in campaign setup and optimization

Requirements

1+ years of hands-on experience with programmatic trading in The Trade Desk, DV360, Amazon, or other DSP; Knowledge of the programmatic industry, including pros and cons of key platforms and sources of inventory (exchange, PMP, Deal, Programmatic Guaranteed); Understanding of the key attributes, value, and capabilities of DSPs such as DV360, The Trade Desk, Xandr, and Amazon; Ability to manage multiple priorities, deadlines and client demands; Ability to rationalize and explain decisions with supportive logic and data; Ability to navigate ad-server and ad-verification platforms and pull reports; Excellent communication and interpersonal skills; Passion for problem solving and digital media; Strong attention to detail; Proficiency in Microsoft Office Suite including Word, Excel, PowerPoint and Outlook; Demonstrated ability using Excel, including pivot tables, basic formulas and visualizations

Nice to have

DSP certifications are preferred but not required

Benefits

Competitive medical insurance; Group retirement plans; Vision and dental insurance; Significant paid time off; Preferential partner discounts; Employee mental health awareness days; Access to global WPP Media and WPP networks; Employee resource groups