Senior Content Marketing Manager, Institutional

Stellar Development Foundation (SDF) is seeking a Senior Content Marketing Manager, Institutional, to be SDF's institutional voice: the storyteller, educator, and persuader behind content that influences banks, asset managers, and payment companies to build on Stellar. The role owns the institutional content program, from case studies and solution briefs to recurring briefings and ABM content tracks, working alongside BD and Growth leaders, Product Marketing, Digital Strategy, and agency partners to move institutions from evaluation to decision. Stellar was built to run regulated finance, and institutions are now testing that claim in production. SDF is a non-profit organization focused on working with and supporting change-makers to create equitable access to the global financial system through blockchain technology. The role is hybrid. SDF is an equal opportunity employer and will consider qualified applicants with arrest and conviction records in accordance with the San Francisco Fair Chance Ordinance.

Responsibilities

Become the institutional voice behind the blockchain for regulated finance, telling the story of finance moving onchain through case studies, primers, one-pagers, and web experiences for the full buying committee; reduce friction at the middle and bottom of the funnel by turning active deals and signed partners into case studies, account-specific collateral, objection handling, and follow-up material; be the keeper of the institutional narrative, partnering with Product Marketing, Social, Digital Strategy, and agency partners so one idea ships across every channel; design and own full content motions, including recurring programs such as an institutional decision-maker briefing or an ABM content track, from concept through distribution and measurement; support executive thought leadership by producing research, data, charts, and derivative cuts for essays, newsletters, web, and social; fuel event-driven outreach by building invitation copy, outbound sequences, pre-event briefs, account-specific one-pagers, and follow-up material for Meridian and institutional roundtables

Requirements

7–10 years in content marketing, editorial, or research writing; at least 3 years writing for institutional or enterprise B2B buyers in financial services, fintech, payments, or digital assets; portfolio of institutional-grade work (white papers, case studies, explainers); working fluency in tokenization, stablecoins, custody, settlement, and cross-border payments; experience partnering with BD, sales, or demand gen on ABM, nurture, and account growth; research instinct for proof (analyst research, industry benchmarks, customer results); habit of measuring content impact on BD usage and target-account engagement; strategist's view of distribution across paid, organic, owned, and partner channels; range across formats (long-form, newsletters, web copy, social, briefs for designers and video producers); exceptional writing and editing with declarative, specific, proof-forward prose; sound judgment on claims distinguishing what technology enables from what regulated institutions are responsible for; ability to run many projects with many reviewers without losing quality or deadlines

Nice to have

Written for or worked at a bank, asset manager, custodian, market infrastructure provider, or payments company; understanding of how institutions evaluate public blockchains, including multi-chain strategies; experience with AI-assisted content workflows and knowing where an editor must decide; experience building content programs that appear in AI search answers, not only Google results

Benefits

Competitive pay with base salary range of $125,000 - $170,000 depending on job-related knowledge, skills, experience, and location; lumen-denominated grants; competitive health, dental & vision coverage with most plans covered at 100% for the employee plus any dependents; flexible time off plus 15 company holidays including a company-wide holiday break; generous paid parental leave for all parents plus paid pregnancy disability leave for birthing parents; gym reimbursement ($80 per month); life & AD&D insurance (up to $50K); short and long term disability; 401K with 4% match; health & dependent care FSA accounts; commuter benefits with $250/month employer contribution; health savings account (HSA) with monthly employer contribution; family building benefits through Kindbody; wellbeing benefits (One Medical, Rightway, Headspace); L&D budget of $1,500/year; daily lunch and snacks in office; company retreats