Senior Content Marketing Manager

SpotDraft is on a mission to enable legal and business teams to velocity-bind their growth. Its AI-native contract management platform is redefining legal operations, and its brand narrative demands storytelling that is sharp, human, and unmistakable. The Sr. Content Marketing Manager will architect and execute how SpotDraft communicates across markets, bridging analytical rigour with high-caliber editorial craft to transform primary industry data, customer insights, and emerging market trends into authoritative content engines.

Responsibilities

Speakhead the long-form publication engine, authoring flagship industry reports, benchmark e-books, and deep-dive analytical pieces that establish category authority; Design and execute survey-driven research initiatives, turning raw market data into compelling narratives, proprietary insights, and press-worthy benchmarks; Translate complex legal-tech workflows and AI capabilities into crisp, highly digestible frameworks for executive audiences; Craft precise, high-converting copy across landing pages, performance channels, email sequences, and high-engagement social formats; Partner with Demand Generation, Product Marketing, and Design to conceptualize and scale multi-channel brand campaigns centered on themes like SCALE and Legal AI; Guard and evolve the SpotDraft brand tone, ensuring narrative consistency, nuance, and positioning alignment across every asset; Conduct deep domain and competitive research to fuel an editorial pipeline addressing buying personas and market shifts; Establish measurement frameworks to evaluate narrative performance, leverage analytics to refine messaging, optimize SEO parameters, and double down on high-performing assets; Identify high-leverage content distribution loops to ensure maximum reach, performance, and cross-platform asset activation; Contribute to the long-term content roadmap, balancing real-time commentary with evergreen programming; Identify and capture earned media opportunities, guest features, and executive thought-leadership platforms; Support leadership with ghostwriting, keynote framing, and high-visibility industry storytelling

Requirements

4–5+ years of content strategy or brand marketing expertise within B2B SaaS, developer tooling, or high-growth tech environments; Elite editorial standards, using AI as a force multiplier for speed and research while keeping foundational writing, narrative structuring, and voice strong; Proven experience turning raw data, surveys, and complex customer inputs into flagship content assets that generate pipeline and mindshare; Systemic thinking about distribution, including atomizing one major research piece into dozens of derivative assets across social, email, and performance channels; Relentless attention to detail across micro-copy and macro-metrics, balancing linguistic precision with growth indicators (SEO, engagement, attribution); Thrives in a high-ownership, cross-functional environment where creative ambition meets execution velocity

Benefits

World-class peers: collaborate with a sharp, ambitious team building at the intersection of legal ops and applied AI; High-leverage reach: connect directly with executive stakeholders, top-tier founders, investors, and industry innovators; Autonomy & velocity: take complete ownership of high-visibility initiatives from day one; Bold ambitions: calculated risk-taking, innovative content formats, and pushing creative boundaries are encouraged