Senior CRM Automation & Data Manager (all genders)

We are a high-velocity DTC brand running a highly sophisticated, data-driven CRM ecosystem (50+ automated lanes, custom scoring, multi-channel tracking). We are moving fast toward Agentic CRM. We need a technical powerhouse to build the orchestration layer that translates our data science, scoring models, and customer signaling deviations into automated, multi-channel journeys. This is a 100% hands-on role at the intersection of Data Engineering, MarTech Architecture, and Automation. No pure strategists, no ticket-delegators - you code, connect systems, and execute.

Responsibilities

Act as the core bridge between data science and marketing, wiring custom models (churn, affinity, value scoring) into real-time lifecycle journeys across Email, App/Push, Direct Mail, and Paid Channels; Build custom automated pipelines using n8n and advanced LLMs (Claude, Gemini) to eliminate manual campaign ops, automate trigger handling, and scale execution; Own the data pipes flowing into and out of the MarTech stack (with Bloomreach as the primary customer data engine, alongside Meta/Google streaming), map custom attributes, manage event-tracking, and ensure flawless data ingestion; Write advanced SQL/Python scripts to clean fragmented data sources, build automated reporting structures (Tableau/Looker), and analyze data to proactively spot lifecycle opportunities; Partner with commercial teams to design automated testing roadmaps and own the technical setup, execution, and statistical validation of all CRM experiments

Requirements

3-5 years of hands-on experience at the intersection of Data Automation, MarTech Architecture, or Analytics Engineering (ideally in E-Com/DTC); Strong SQL and Python coding skills specifically for data pipeline engineering, API integrations, and workflow automation; Proven experience building API integrations and middleware workflows (via n8n, Make, or custom scripts) utilizing Generative AI models; Highly autonomous and execution-focused mindset; you thrive when building systems from scratch and require zero hand-holding; Fluent in English

Nice to have

Hands-on experience with Bloomreach (or equivalent enterprise CDPs like Braze/Segment); A solid foundation in statistics for A/B test validation and data visualization (Tableau/Looker); Practical experience handling technical consent management and data compliance frameworks; German or French language skills are a plus

Benefits

An appealing discount on all products; 28 days of paid time off per year plus up to 5 days off between Christmas and New Year; Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket; Hybrid model with one home office day per week up to two depending on the area, and up to two weeks per year working from abroad; Various discounts of up to more than 50% on attractive brands such as Flaconi, Bosch, Apple or Expedia; Real ownership and room for new initiatives; Inviting office spaces with access to organic teas and superfoods; Regular tea & office parties, Christmas and summer feasts, and various influencer events such as Women's Day