Senior Developer Marketing Manager, Lifecycle & Growth

The Developer Relations team builds developer tooling and creates awareness through events, social channels, and community activity. In this hands-on role, you'll turn that attention into active users by owning the journey from first touch through signup, installation, first success, and continued engagement, while also owning the Developer Hub as the main conversion surface. By helping more developers discover and adopt 1Password's developer tooling, you'll contribute to the company's mission and growth. This is a remote opportunity within Canada and the US.

Responsibilities

Build capture-to-activation flows for leads from conferences, meetups, hackathons, webinars, and social channels, including QR codes, event-specific landing pages, follow-up sequences, and starter kits; Work with Developer Relations teammates so every event, talk, and social moment has a clear call to action, tracking, and post-event nurture plan; Turn social engagement into measurable traffic and signups through the right landing pages and offers; Design and run lifecycle programs across onboarding, activation, adoption, re-engagement, and expansion using email, in-product messaging, and community channels; Define activation for the product, build programs around milestones, and segment messaging by behavior, role, language, technology stack, and source; Own the Developer Hub's strategy, messaging, and conversion, running continuous testing across copy, calls to action, page structure, and signup flows; Write or direct tutorials, quickstarts, sample applications, changelogs, and email content; Build reporting from first touch through activation and retention and share findings that shape the roadmap and messaging

Requirements

4+ years of experience in developer marketing, lifecycle or CRM marketing, or growth marketing for a technical or developer-facing product; Proven experience building lifecycle programs that improved activation and retention, with measurable results; Hands-on experience with marketing automation and lifecycle tools such as Customer.io, HubSpot, Braze, or Iterable; Hands-on experience with product analytics tools such as Amplitude, Mixpanel, or PostHog; Experience owning or substantially improving website conversion performance, including A/B testing; Strong writing skills, with an instinct for what developers find useful and credible; Comfort working with engineers and developer advocates and with technical concepts such as APIs, CLIs, SDKs, and documentation; Ability to try the product yourself; Ability to work independently and communicate clearly in a remote, async-friendly team

Nice to have

Experience with product-led growth, free-to-paid conversion, open source adoption, event and community programs; Experience with SQL, HTML, CSS, or scripting; Experience with search engine optimization (SEO) or docs-led growth; Experience with developer communities such as GitHub, Discord, Reddit, Hacker News, X, or LinkedIn

Benefits

Maternity and parental leave top-up programs; Competitive health benefits; Generous PTO policy; RSU program for most employees; Retirement matching program; Free 1Password account; Paid volunteer days; Peer-to-peer recognition through Bonusly; Remote-first work environment; Immediate participation in benefits program; Equity grant; Participation in incentive programs where applicable