Senior Digital Marketing Analyst

The Senior Digital Marketing Analyst plays a key role within the Activation team. Reporting into the Campaign Manager or Senior Campaign Manager, the Senior Digital Marketing Analyst is responsible for both the management of your client’s day-to-day campaign based requests as well as campaign planning, set-up, optimisation and reporting.

Responsibilities

Manage and own campaigns across paid media channels (Search, Social, Display) and platforms, optimising tactics and strategies to produce the best possible performance; Create media plans which demonstrate knowledge of your client account(s) and provide new testing ideas for further opportunities; Own campaign execution & QA within the buying platforms, proactively troubleshooting issues as they arise; Optimise campaign performance against forecasts, driving results for continued improvement and providing new ideas and solutions; Manage day-to-day contact with clients (calls and/or face-to-face) to ensure campaign planning and management is in-line with client expectations, providing feedback and data driven recommendations on how to achieve the best performance; Produce end-of-campaign reports which highlight deeper insight into campaign performance and learnings; Provide basic trafficking support as required; Build relationships with our platform partners to deliver best in class service and opportunities for our clients; Train and coach Digital Marketing Analysts to develop and grow within the team

Requirements

1-2+ years of hands-on in-platform experience, ideally across a minimum of 2 of the following digital channels: programmatic display, video, paid search and/or paid social; A proven passion for digital media/advertising & technology; Excellent communication and presentation skills with strong ability to create and build relationships; Experience in client and account management; Ability to multitask with great attention to detail; Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies; Enjoyment when working as part of a team

Benefits

Transparent with employees; Unparalleled growth opportunities; Fun work environment; Core benefits; Learning & development; Work/life balance; Wellbeing; Hybrid working; Extra perks