Senior Director of Growth

We're looking for a Senior Director of Growth who can operate across two closely linked surfaces: product-led growth and organic acquisition. This isn't a channel manager or a metrics monitor. It's a builder who can own the full system from first touch to conversion, and drive compounding, lower-CAC growth through content and product virality. You'll sit at the intersection of marketing and product, with a direct line to the CRO and close partnership with growth engineering. You'll own both the experimentation roadmap that improves funnel conversion and the organic strategy that fills the top of it.

Responsibilities

Operate across product-led growth and organic acquisition; Own the full system from first touch to conversion and drive compounding, lower-CAC growth through content and product virality; Sit at the intersection of marketing and product, with a direct line to the CRO and close partnership with growth engineering; Own the onboarding and activation funnel end-to-end in partnership with a Growth PM; Run a structured experimentation programme across acquisition, activation, and monetization surfaces; Provide weekly/monthly reporting on WAU, activation rate, and funnel conversion; Align cross-functionally with Product and Engineering on growth experiments; Own SEO strategy and execution across programmatic, editorial, and technical SEO; Own organic social strategy; Own content strategy that serves search intent and brand positioning; Build and manage a team of leads, SEO specialists, creators, and social and content professionals

Requirements

8+ years in growth, with meaningful time in both product growth and organic channel ownership; Track record of driving measurable improvement to activation and retention metrics in a PLG product, not just traffic; Deep SEO expertise: technical, content, and programmatic, with the judgment to prioritise across all three; Comfortable owning a P&L for organic channels: knows what good LTV:CAC looks like and can connect channel decisions to unit economics; Data-led but not data-dependent: can move quickly on qualitative signal and validate fast; Experience hiring and leading small, scrappy teams; Strong cross-functional communicator: you'll need to influence engineering and product roadmaps without direct authority; AI-native: you use AI tools to work faster and think bigger, and can apply that lens to how our users work too

Nice to have

Experience in a marketing SaaS or creator tools product; Familiarity with PLG + SLG hybrid motions; Familiarity with both PLG and sales-assisted motions

Benefits

Monthly subsidy programme; Unlimited paid holidays; Home office set-up; Mental health benefit via Spill; Equity (stock options)