Senior Facebook User Acquisition Manager

We are looking for a Senior User Acquisition Manager to own and scale Facebook as a performance channel for one of our core D2C subscription products. You will be fully responsible for maintaining and growing its volume: strategy, a significant monthly budget, campaign structures, creative testing, and consistent, high-ROI growth, driving subscriptions through web funnels. This is a hands-on role suited for someone who has already run Facebook at scale and keeps performance stable at high volume. You are expected to make independent, data-driven decisions, continuously test new approaches, and deliver consistent, predictable results. The bar is high and so is the upside - performance here is directly and significantly rewarded, and strong operators take on bigger scope fast.

Responsibilities

Channel Ownership: Own and optimize the Facebook account end to end, maintaining high subscription volume with efficient CPA and positive ROAS; Traffic Stability: Establish stable and efficient traffic delivery on scale, working autonomously; Testing & New Approaches: Continuously test structures, audiences, bidding, placements, and geos; pilot new approaches before performance plateaus and scale what works; Creative Ideas: Own the creative ideas for your channel, working with the creative team to bring them to production; Working with Data: Analyse performance down to bid level and buy each country in a wide geo mix at maximum efficiency. Build your own models and reporting; Market Expertise: Build deep expertise in your market: advertising approaches, competitor playbooks, and emerging tactics; AI & Automation: Automate every repeatable part of your workflow with AI, keeping manual work to a minimum

Requirements

Facebook Ownership: 3+ years of hands-on paid social experience with Facebook as a primary channel you have owned; Budget Scale: Experience managing significant monthly ad spend with clear ROI accountability, maintaining high volumes profitably while continuing to scale; Subscription Funnels: Experience driving subscriptions through web funnels (web-to-web) for D2C products; Multi-GEO: Experience running and scaling campaigns across multiple countries; Analytics: Deep command of data - you break your traffic down to its smallest components and constantly improve its efficiency; AI Mastery: Expert-level daily work with AI tools (Claude or equivalent) - you automate processes end to end and run your channel with minimal manual work; Autonomous and proactive - takes full ownership of the channel and operates with minimal oversight; Highly analytical - every scaling and kill decision is grounded in data; Plans ahead - builds channel strategy weeks and months out and runs the account against that plan; Fast under load - runs multiple campaigns, tests, and reporting streams in parallel without letting quality slip; Keeps growing - constantly learns and adopts new tools and techniques; Clear, direct communicator - presents insights, results, and recommendations to stakeholders

Benefits

Remote Work Environment; Unlimited PTO; Paid National Holidays; Company-provided MacBook; Flexible Independent Contractor Agreement; Tax advantages; Networking opportunities; Reduced employment obligations; Freedom to work from anywhere