Senior Growth Manager, Paid Acquisition

Paid acquisition drives most of Scale Army's growth. The role owns how that growth happens: the strategy behind the spend, the offers and funnels it sends traffic to, and how each dollar turns into qualified pipeline. The role is measured on business outcomes such as meetings held, SQLs, pipeline quality, and what each one costs. This role is open to candidates based in LATAM, Africa, and Eastern Europe and requires availability during U.S. business hours aligned with the client's time zone. Application steps: fill in the application form and record a video showcasing your skill sets.

Responsibilities

Own the full paid-acquisition funnel from spend to conversion, MQLs, meetings held, SQLs, and pipeline; Decide what paid traffic is sent to, including offers, lead magnets, landing pages, and funnel paths; Set the testing roadmap and hypotheses, and work with the CRO to build and execute tests; Decide budget allocation across channels, campaigns, and offers based on efficiency; Build, launch, and optimize paid media campaigns across 2–3 product lines, with Meta as the main channel; Turn Google, LinkedIn, X, CTV, and other channels into contributors; Own creative direction, including hypotheses, testing roadmap, and feedback loops with the in-house creative team; Work with Sales, Sales Ops, and Marketing Ops on offline conversions, HubSpot attribution, and lead quality; Use AI to build tools, workflows, dashboards, and creative/analysis processes

Requirements

Senior-level, hands-on experience running paid acquisition, with deep Meta + LinkedIn Ads expertise and a history of personally managing significant monthly budgets; Experience owning growth outcomes beyond the ad platform, including offers, lead magnets, landing pages, and conversion testing; A track record of scaling spend while holding or improving downstream metrics like meetings, SQLs, pipeline, and CAC, not just CPL; Strong command of funnel math: CAC, conversion rates by stage, and forecasting spend against outcomes; Strong HubSpot skills, including lifecycle stages, offline conversion setup, attribution, and reporting; Advanced AI fluency that goes well beyond prompting, including building with tools like Claude Code, creating reusable skills or agents, and setting up dashboards and automations; An ownership mindset

Nice to have

B2B demand generation experience, especially lead-gen with a sales-assisted funnel; Hands-on experience with X or CTV; Experience hiring or mentoring media buyers