Senior GTM Engineer – Web & AI

At Hiya, we’re making business calls more trusted, useful, and effective. This role sits in a core business area for Hiya and is focused on helping SMB and enterprise customers succeed.

Responsibilities

Translate positioning and campaign strategy into compelling, high-converting web experiences; Optimize the buyer journey across awareness, consideration, and conversion stages; Own website KPIs including traffic growth, engagement, conversion rate, and pipeline contribution; Develop hypotheses and testing roadmaps to improve performance of top pages; Increase experimentation velocity across enterprise and PLG segments; Lead migration from Webflow to a modern headless CMS (e.g., Contentful, Sanity, Storyblok); Architect a scalable React / Next.js-based frontend; Build modular systems enabling rapid campaign and landing page deployment; Maintain strong engineering standards while supporting marketing speed; Establish performance, accessibility, and technical SEO best practices; Integrate AI agents and LLM APIs to power dynamic content generation, personalized experiences, SEO & GEO optimization workflows, and scalable localization; Automate content production and experimentation workflows; Explore conversational and adaptive digital experience; Own international website expansion across 20+ markets; Design and scale multi-language, multi-region architecture; Build localization workflows within the CMS; Optimize regional SEO and performance; Ensure global compliance and performance standards; Architect and implement event tracking, data layers, and attribution frameworks; Maintain hands-on ownership of tools such as Google Analytics 4, Amplitude, Google Tag Manager; Ensure clean data flow between website, CRM, marketing automation, and PLG systems; Align web experimentation with paid, organic, lifecycle, and product initiatives; Ensure best-in-class mobile and desktop experiences; Maintain Core Web Vitals and performance benchmarks; Champion UX, messaging clarity, and accessibility best practices

Requirements

5–8+ years in growth engineering, frontend engineering, or product-focused web development; Strong React / Next.js (or similar modern frontend framework) experience; Experience leading headless CMS implementations or migrations; Hands-on experience with web analytics tools (Google Analytics 4, Amplitude, etc.); Experience implementing A/B testing and experimentation frameworks; Strong understanding of technical SEO, GEO and AEO and performance optimization; Experience integrating APIs and third-party systems into web platforms

Nice to have

Experience in B2B SaaS or PLG environments; Familiarity with CRM and marketing automation systems (HubSpot, Salesforce, Segment); Experience integrating AI APIs (OpenAI, Anthropic, etc.); Multi-channel support solutions - chatbots, AI Voice Agent, etc.; Experience building multi-language and international web properties

Benefits

Equity Compensation; L&D budget; Real internal mobility