Senior Integrated Campaigns Manager

Vercel is hiring a Senior Integrated Campaigns Manager to architect and lead the global, multi-channel campaigns that drive awareness, adoption, and pipeline for Vercel's platform and developer tools. You will report to the Head of Strategic Events & Integrated Demand Generation and own Vercel's integrated campaign motion. You'll translate product and business priorities into cohesive campaign narratives that resonate with developers, technical decision-makers, and enterprise buyers then orchestrate the cross-functional machine that brings them to life. Working alongside Product Marketing, Growth, Digital, Field Marketing, Strategic Events, and Sales, you'll unify individual channel efforts into a single integrated motion. Every campaign you run will blend developer-first storytelling with enterprise-grade messaging and span the full funnel from first touch to closed revenue.

Responsibilities

Own the end-to-end strategy, planning, and execution of Vercel's global integrated campaigns, from big-idea development through channel activation, measurement, and iteration; Translate product and business priorities into campaign narratives and messaging architectures tailored to distinct audiences: developers, full-stack teams, product leaders, and enterprise buyers; Orchestrate multi-channel programs across paid, owned, and earned channels in partnership with Growth, Digital, and Performance Marketing, ensuring every touchpoint ladders up to a unified story; Partner with Strategic Events and Field Marketing to extend campaigns into trade shows, regional events, and developer meetups to create experiences that reinforce the campaign narrative in person; Align with Sales and BDR leadership so campaigns fuel outbound motions with the right messaging, content, and follow-up plays that convert; Build and maintain the global campaign calendar, managing dependencies, sequencing, and regional alignment across functions and time zones; Define success metrics upfront, then measure, report, and optimize by running structured experiments across creative, messaging, channels, and audience segments; Mentor and guide campaign best practices across the marketing org, raising the bar for how Vercel plans and ships integrated programs.

Requirements

7+ years of B2B marketing experience, with 3+ years leading integrated or demand generation campaigns — within developer tools, cloud infrastructure or other technical SaaS products; A proven track record of owning global, full-funnel campaigns end to end, with clear pipeline and revenue impact you can point to; Deep understanding of developer audiences and the nuances of marketing technical products without dumbing them down; A strong storyteller who can shape a campaign narrative and hold it consistent across every channel and region; Exceptional program management skills: you can coordinate across regions, time zones, and a dozen stakeholders without dropping threads; Data-fluent, with hands-on experience defining KPIs, building reporting, and using performance data to make optimization calls; Comfortable operating with autonomy in a fast-paced, high-growth environment where priorities evolve quickly.

Nice to have

Have marketed directly to developer communities or run technical content programs; Have launched campaigns supporting AI, cloud, or infrastructure products; Have worked in both high-growth startups and large-scale enterprise organizations.

Benefits

Competitive compensation package, including equity; Inclusive Healthcare Package; Learn and Grow - we provide mentorship and send you to events that help you build your network and skills; Flexible Time Off; We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.