Senior Integrated Marketing Associate

Responsibilities

Support development of marketing plans for brand & product campaigns.; Partner with global team for campaign adoption and execution.; Support CN insights work, consumer survey, brand strategy, and all marketing campaign execution.; Support marketing roadmap and calendar to orchestrate CN brand & consumer journey; Partner with cross functional teams, including Retail, Marketplace, E-com and Partnerships, to ensure brand right communication across all channels that resonates with CN consumers to achieve brand and business success.; Develop creative brief to ensure local relevant assets, collaborating with creative PM & creative partners.; Support retail / PR event for store opening moment and promotions, and in-store brand communication and campaign integration.; Support corporate and brand campaign PR execution, collaborating with PR agency and global marketing team.

Requirements

3-5 years of experience in brand marketing.; Strong analytical and problem-solving skills.; Excellent communication and teamwork abilities, with experience working across global teams.; Experience in fashion, lifestyle, or luxury brands preferred.