Senior Manager, Creator Commerce (TikTok Shop & Trybe)

We're looking for a driven, hands-on operator to own and scale the AG1 TikTok Shop and Trybe Program. This role will oversee the P&L for TikTok Shop, from storefront and merchandising to agency management, creator/affiliate strategy, and LIVE commerce. This role will also lead Trybe end to end, including the VIP tier, retainer program, content approvals, and paid strategy. This role sits on the Growth team, reporting to the VP of Partnerships.

Responsibilities

Oversee the TikTok Shop P&L, balancing commission spend, product seeding, agency fees, and LIVE production costs against GMV and targets; Own agency management for TikTok Shop; Own the TikTok Shop storefront and merchandising strategy; Lead the affiliate and creator strategy for TikTok Shop; Drive creator outreach and prospecting; Design and run creator incentives and challenges; Own creator GMV performance; Oversee product seeding strategy; Own LIVE commerce; Bring deep TikTok Shop platform fluency; Operate as AG1's in-house GMV expert; Own commission and incentive architecture for the channel; Own the AG1 Trybe creator community; Lead creator engagement across the community; Amplify the creator community; Oversee the commission and incentive structure for Trybe creators; Operate the top-tier VIP program; Oversee the retainer program; Lead content approvals; Own and apply paid media insights to coach creators; Identify, propose, and own AG1's expansion into new and emerging creator commerce channels

Requirements

Proven track record running and scaling a TikTok Shop, owning P&L, GMV, and affiliate growth; Deep, hands-on knowledge of running a creator/affiliate program on TikTok Shop: commission structures, seeding, and LIVE commerce; Experience owning a P&L and trading off commission, seeding, agency, and production spend against margin and growth targets; Track record building and running creator or affiliate communities at scale, including tiered/VIP and retainer programs; Strong agency management experience, evaluating, negotiating with, and holding external partners accountable to performance; Comfortable reading paid media and content performance data to coach creators and make content approval calls; Excellent negotiator, equally effective with creators, agencies, and internal stakeholders; Highly analytical; fluent in GMV, TAC/CAC, and conversion metrics; A GM mindset, comfortable owning outcomes end-to-end and moving fast in a fast-changing platform environment; Excellent written and verbal communication skills; comfortable presenting program performance to leadership

Benefits

Competitive compensation and performance-based incentive plans; 100% remote working environment (excluding Laboratory positions); Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on country of residence); In-person team meetups; Access to AG1 products and branded swag; Monthly telecom stipend for eligible team members; Performance bonus and stock option allocation for eligible roles; All other benefits and insurances as required by law, based on country of residence