Senior Marketing Automation Specialist (f/m/d)

We are looking for a technical Senior Marketing Automation Specialist (CRM) (f/m/d) to join our Marketing Department. The role will support the definition and execution of the CRM strategy, including campaign planning, performance monitoring, and results optimization. The candidate will be responsible for designing and managing campaigns across multiple communication channels such as Email, SMS, Web Push, and App Notifications. ZEAL Iberia, S.L.U. has a contract with ONCE to provide Marketing Services to manage and maximize the sales and results of the JuegosONCE website and other digital channels (i.e. mobile, apps).

Responsibilities

Support the definition and execution of the CRM strategy, including campaign planning, performance monitoring, and results optimization; Design and manage campaigns across multiple communication channels such as Email, SMS, Web Push, and App Notifications; Creation, implementation, and optimization of automated email marketing campaigns, using SQL-based segmentation and audience selection to improve engagement and conversion; Creation, layout, and optimization of newsletters and email templates using HTML/CSS, ensuring responsive design and compatibility across major email clients; Support the development and maintenance of automated database processes, including SQL-based data loading and system synchronization workflows; Execution and monitoring of email marketing campaigns, including briefings and copy, HTML-based email templates, customer journeys, audience segments, and A/B tests; Monitoring, testing, and performance reporting of CRM campaigns to ensure continuous optimization and improved results; Contribute to the definition of promotional offers and campaigns, supporting their implementation and communication through CRM channels to maximize engagement and conversion

Requirements

Advanced knowledge of SQL, HTML, and CSS; At least 5 years' experience in managing CRM online; Strong analytical mindset with the ability to interpret data and contribute to strategy development and innovative ideas; Experience in managing large databases, including data organization, segmentation, data quality control, and the efficient handling of large volumes of customer information to support CRM campaigns and marketing automation processes; Professional level management of Excel and internal tools: Jira, Confluence, Slack; Excellent communication skills and proficient in English and Spanish

Nice to have

Experience working with Python

Benefits

Modern, dynamic culture grounded in the success of a leading-edge e-commerce company; Talented team of ambitious, like-minded colleagues; Annual development budget of €1,500 for professional development; Trust and autonomy, no micromanagement; Flexible hybrid work setup focused on results; Unlimited vacation days in addition to a yearly 25-day vacation allowance; Days off on your birthday and 24th and 31st December; Opportunity for workations abroad using the WorkFlex tool; Remote work monthly allowance of €47,20; Gym benefit with a company contribution of up to €40 per month; Quarterly company events, regular team activities and informal gatherings