Senior Media Manager, (Healthcare)

As a Senior Media Manager, you’ll partner closely with your Media Supervisor to shape strategy and planning, while confidently leading client conversations, reinforcing strategic direction, and identifying testing or growth opportunities. You’ll support the Associate Media Director across key areas of media planning and own the daily management of campaigns — understanding performance drivers, optimizing with intent, and turning data into clear, actionable recommendations. You’ll collaborate with the creative team to develop new assets, messaging, and design concepts that elevate performance. With strong experience in Paid Search and a solid foundation in paid social and display, you’ll bring multi-channel expertise to the table and apply best practices across every channel you touch. This is a client-facing role, and your ability to guide, educate, and drive results will define your impact.

Responsibilities

Successful end-to-end management of designated paid media accounts; Meet pacing and KPI requirements for held accounts; Own all Paid Search strategy, project ideation, road mapping, and testing; Work with Account Managers and Media Supervisor to identify client goals, priorities, and efficiency requirements; Actively work to increase billing for existing accounts and propose opportunities to expand media coverage for new accounts; Continually learn new strategies, test new platforms, and expand Paid Media offerings; Function as primary point of contact internally and externally for owned accounts; Generate reporting, write insights, and communicate with clients; Maintain accounts including optimizations, structural updates, bidding methodologies, conversion types, and copy revisions; Design and adjust campaign strategies to meet client business goals; Design and deploy tests on monthly and quarterly cadence; Continually test, verify, and improve full-funnel structures

Requirements

Advanced proficiency in spoken and written English; 4-5+ years of experience primarily in Paid Search; Required platform expertise in Google Ads; Experience managing paid media budget ranges above 100k per month; Experience driving paid media strategy and testing; Confident ability to communicate with and convince clients; Great at reporting and insights and identifying/optimizing towards client business goals; Experience in full project ownership from writing strategy briefs and recommendations to deploying campaigns/tests in-platform and reporting on results; Excellent communication, problem-solving, and interpersonal skills; Proficient in Microsoft Office Suite and Google Workspace; Ability to interface with both internal team members and clients; Ability to multitask and prioritize tasks effectively

Nice to have

Experience in Paid Social, Programmatic, or both; Suggested additional platform familiarity with Bing, Meta, or a DSP platform