Senior Paid Media Manager

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. The Senior Paid Media Manager will set up, launch, optimize, and report on paid campaigns primarily across TikTok DTC and TikTok Shop, with additional support on Meta (Facebook/Instagram), aligned with brand objectives and target audiences. The role is supervised by the Associate Director, Paid Social & Creative Strategy, with mentorship from the Head of Accounts for TikTok Shop.

Responsibilities

Set up and launch paid campaigns primarily across TikTok DTC and TikTok Shop, with additional support on Meta (Facebook/Instagram), aligned with brand objectives and target audiences; Develop and brief ad creatives (video assets, UGC-style content, copy, calls-to-action) built first for TikTok's platform, with Meta adaptations as needed; Optimize live campaigns to maximize ROI by adjusting targeting, creatives, bids, and placements across TikTok and Meta; Monitor daily performance metrics such as CPM, CPC, CPA, ROAS, and engagement rates; Conduct A/B testing on creatives, audiences, offers, and campaign structures; Produce regular performance reports with insights and recommendations spanning TikTok Shop, TikTok DTC, and Meta; Coordinate with creative and content teams to maintain a pipeline of TikTok-native assets and Meta-ready formats; Stay ahead of TikTok platform updates, algorithm changes, new ad solutions, and shopping features; Troubleshoot tracking, set up conversion events, and maintain pixel health across TikTok Pixel and Meta Pixel/CAPI; Manage budgets and pacing across channels to ensure campaigns stay within spend targets and hit efficiency goals

Requirements

Minimum 4-6 years' experience managing TikTok Ads campaigns; Strong, hands-on knowledge of TikTok Ads Manager and TikTok Shop ad formats, including In-Feed, Spark Ads, TopView, GMVmax, and more; Working familiarity with Meta Ads Manager and core formats; In-depth knowledge of TikTok-specific audience targeting, bidding strategies, and campaign optimization; solid foundational understanding of the same on Meta; Creative mindset with an intuition for what performs natively on TikTok, including short-form video, trending sounds, and authentic storytelling; Familiarity with pixel setup, server-side tracking, and attribution best practices across TikTok and Meta; Experience with budget management, pacing, and multi-channel reporting; Excellent communication and collaboration skills

Nice to have

Meta experience is a plus but not the primary focus; Share experience on any side projects related to data and analytics; Discuss professional accomplishments with specific data to quantify examples

Benefits

Unlimited PTO; Paid Holidays; Onsite Fitness Center; Company Paid Life Insurance; Casual Dress Code; Competitive Pay; Health, Vision, and Dental Insurance; 401(k) match of 100% of the first 3% and 50% of the next 2% in eligible compensation deferred; Professional development resources, mentorship, and regular feedback