Senior Performance Marketing Manager

Satispay is a financial platform that empowers people through finance, serving over 6.5M users with payments, benefits, investing, and cards. As Senior Performance Marketing Manager, you will take full ownership of the paid acquisition strategy for your assigned product portfolio, driving multi-channel growth and combining analytical rigour with strategic vision.

Responsibilities

Own performance marketing strategy and execution end-to-end for assigned products, from planning through reporting and optimisation; Plan, manage, and optimise full-funnel acquisition campaigns across Google (SEA, UAC, YouTube), Meta, ASA, LinkedIn, and TikTok; Develop and execute tailored acquisition strategies across B2C and B2B models, adapting channel mix, messaging, and KPIs; Apply advanced knowledge of mobile marketing, including attribution, deep linking, and mobile measurement partners (MMPs), to drive app-first product performance; Define and monitor KPIs, budgets, and forecasts, leveraging rigorous data analysis; Partner closely with Product, Data, Creative/Brand, and Sales teams to align performance strategy with company goals; Build strong relationships across the organisation, presenting results, insights, and strategic recommendations; Monitor market dynamics and platform evolutions, actively proposing and testing new channel opportunities

Requirements

5–7+ years in Performance Marketing roles with direct ownership of six-figure budgets; Ownership and accountability for KPIs and outcomes, identifying challenges early and independently driving solutions; Strategic vision to turn long-term product and channel vision into structured roadmaps with clear hypotheses, priorities, and trade-offs; Critical thinking and proactive challenge of the status quo across channel mix, budget allocation, tracking, creative, and cross-team workflows; Autonomous decision-making with incomplete information; Hands-on experience managing campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, ASA, and Affiliation; Strong data and analytics proficiency in interpreting complex performance metrics and translating them into actionable forecasts and strategies; Excellent stakeholder management and communication skills; Genuine interest and hands-on familiarity with modern AI tools; Fluency in Italian and English, both written and spoken

Nice to have

Experience across both B2C and B2B business models; Genuine interest and hands-on familiarity with modern AI tools to simplify workflows and optimise campaign performance

Benefits

Private insurance for you and your family; Psychological support with Serenis; Mental health workshops; Stock Option Plan; Meal vouchers; Relocation support if moving countries; Professional development programs; Internal mobility; Language courses with Preply; Unlimited PTO; Hybrid working policy; Flexible working hours; Enhanced parental leave; Additional leave for child sickness