Senior PPC Specialist

Groupon connects 42 million customers with local experiences - restaurants, events, wellness and travel - and the million-plus merchants who deliver them. Google Ads at Groupon operates at massive scale across international markets, with the US driving the majority of spend. We’ve reached the point where manual optimization is no longer a competitive advantage - it’s a limitation. The real opportunity is building systems, automation and decision-making frameworks that allow the team to move faster, operate more efficiently and focus on the strategic levers that actually drive growth.

Responsibilities

Managing Google Ads campaigns across Search, Shopping, Performance Max, Things to Do, Hotel Ads, and Demand Gen - improving account structure and bidding logic so that performance scales without proportional increases in manual work; Building automated workflows using Google Ads Scripts and the Ads API, replacing manual bid adjustments, budget pacing, and anomaly detection with systems that run without daily intervention; Connecting campaign performance to business outcomes - ROAS, CAC, margin, so that spend decisions are grounded in what actually moves revenue, not platform metrics; Improving feed quality and product data flows so that Shopping and PMax campaigns have clean, optimized input and don't lose performance to data issues; Identifying underperforming market or campaign segments early, diagnosing root cause, and acting on it - not waiting for a monthly review to flag a problem; Collaborating with analytics and growth teams to ensure tracking, attribution, and reporting are accurate enough to trust for decision-making; Using AI tools in a practical, workflow-integrated way - prompt-based analysis, automated reporting pipelines, creative testing frameworks, not as a talking point but as a daily part of how work gets done

Requirements

Google Ads depth across campaign types, not just Search - you can explain why a PMax asset group is underperforming and what to do about it; Experience managing budgets at meaningful scale: hundreds of thousands of euros monthly minimum; Hands-on experience with Google Ads Scripts or the Ads API - you have written or modified scripts to automate something real, not just used pre-built templates; Ability to connect spend decisions to business impact - ROAS, CAC, LTV and explain those decisions to a non-PPC audience; Hands-on experience using AI to automate real work — writing scripts, connecting APIs, building workflows that run without manual input; Structured problem-solving under ambiguity - when performance drops unexpectedly, you have a diagnostic process, not just a reaction

Nice to have

Ideally from an in-house e-commerce or marketplace environment where you owned the outcome, not just the execution