Senior Product Manager - AI Content Creation (all genders)

Babbel Labs is building the future of language learning. It is an AI-first, independent company within the Babbel group, based in Berlin. Its teams bring AI, R&D and product together to ship experiences that set a new standard for how people learn. In this role, you will own the content generation systems, with generative AI at their core: how language experts' way of teaching turns into learning content for every language combination, including the AI generation workflows (prompting, evaluation and quality loops) and the human-in-the-loop processes around them. Success is measured by the speed of generating content across several languages and by content quality. Starting from AI Content Generation, ownership can deepen or extend into other areas such as conversational AI, adaptive learning, and scaling.

Responsibilities

Own the product vision, strategy, and roadmap for AI content generation; Translate learners and reviewers needs, expert feedback, and business priorities into clear product opportunities, hypotheses, and initiatives; Lead the creation, improvement and scaling of AI generation workflows, including prompting, evaluation, and quality loops; Define what good generated content looks like and how it is evaluated, together with language experts and reviewers; Enable faster creation of new languages, levels, and learning content; Balance automation and quality, evolving human-in-the-loop processes where needed; Define success metrics and evaluate performance using quantitative data, qualitative research, competitive insights, learner insights, and reviewer feedback; Make clear prioritisation calls and manage trade-offs between learner value, business impact, technical feasibility, and speed; Partner closely with Engineering, Learning Content, Design, Data, and other Product Managers from discovery through launch and iteration; Communicate direction, evidence, decisions, and trade-offs clearly to senior stakeholders and cross-functional teams; Pick up the scope the company needs next, including delivery-heavy work such as platform expansion or subscriber migration

Requirements

5+ years as a Product Manager building complex digital products; Hands-on experience building and shipping at least one generative AI product, where GenAI is the core of the functionality; Ability to follow a technical design discussion on prompts, models, evaluation and pipelines, and challenge it; Experience working closely with engineers, experts, and data teams; Strong product judgment, a high bar for quality and a sharp focus on user outcomes, with comfort in ambiguous, fast-evolving problem spaces; Excellent communication and stakeholder-alignment skills, including partnering closely with engineering leadership; Proactive, flexible, and curious, with the ability to drive progress from insight to execution; An AI-first way of working, using AI agents throughout your own PM practice

Nice to have

Track record of shipping at scale, to hundreds of thousands of active users or more; Exposure to learning products, localisation, or content and knowledge systems

Benefits

Flexible working models; Learning budgets; Free language learning; Inclusive, supportive environment that values curiosity and growth; Mission-driven product with global impact; Opportunity to shape how AI is used responsibly in education; Collaboration with experienced product, engineering, and language experts