Senior Product Marketing Manager | Ireland | Remote

Grafana Labs is looking for an enthusiastic, tech-forward product marketer to grow its Observability products by boldly positioning them and running campaigns to attract, convert and retain customers. As a Senior Product Marketing Manager, you will be in charge of the messaging and positioning for a broad product area and work closely with product managers and the marketing team to deliver campaigns, content, events, and training. Product Marketing lives within the Product org rather than the Marketing org, and the role requires strategic skills, an interest in teaching, and hands-on tactical execution (blogs, webinar outlines, video scripts, etc).

Responsibilities

Actively partner with and teach product managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral; Partner with product management, engineering and various go-to-market functions to create materials that help customers evaluate and adopt products: reference architectures, implementation guides, detailed product information and more; Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to strategically shape marketing programs and drive growth across the entire customer journey; Conduct market and customer research to understand pain points, competition and opportunities; Teach go-to-market and sales teams the products' capabilities and the value they provide, deliver training and enablement, and ensure customer facing teams can effectively engage with customers, partners, and prospects

Requirements

4+ years of relevant experience (product marketing, solutions marketing, product management); Experience with marketing and selling to a technical audience; A passion for open source, cloud native, and infrastructure technologies; Proven ability to take on complex projects and efficiently drive them from start to finish; Ability to clearly articulate the value of technical products to customers and sellers alike; Experience leading product or feature launches autonomously as well as part of a team; Experience working with AI tools like ChatGPT and Claude to automate messaging and workflows; Comfort working with a variety of internal and external stakeholders in complicated processes; Strong product and technical curiosity that translate to clear packaging, positioning, and messaging; Demonstrated quantitative analytical skills for analyzing campaign performance, evaluating lifecycle metrics, and making data-driven recommendations; Exceptional writing and communication skills; A high "say-do" ratio in executing and delivering impact

Benefits

100% remote, global culture; Scaling organization with high-growth, ever-evolving environment; Transparent communication with open decision-making and regular company-wide updates; Innovation-driven autonomy and support to ship great work and try new things; Open source roots and community-driven values; Empowered teams with high trust, low ego culture; Career growth pathways; Approachable leadership; Passionate people; In-person onboarding; Global annual leave policy of 30 days per annum, including 3 days reserved for Grafana Shutdown Days; Restricted Stock Units (RSUs) for all roles