Senior Product Marketing Manager

Serval is hiring a Product Marketing Manager to own how Serval shows up in the market: how we position the product, how we equip sales to win, and how we translate a fast-moving roadmap into stories buyers care about. You'll sit at the center of product, sales, and marketing, and you'll be a founding voice on the PMM function as it scales. This is a builder role. You'll set the messaging foundation, run launches, and give the sales team the ammunition to close.

Responsibilities

Own positioning and messaging for Serval: the narrative, the value props, and the differentiation against legacy ITSM and other AI point solutions; Lead product launches from tiering to GTM plan to execution, coordinating product, sales, and demand gen so releases land with customers and not just in a changelog; Build the sales enablement layer: pitch decks, one-pagers, battle cards, demo narratives, objection handling, and competitive intel that reps actually use; Become the resident expert on our buyers (IT, security, and ops leaders) and their world: their pain, their alternatives, their buying process; Drive competitive intelligence: track the landscape, build the battle cards, and arm the field to win head-to-head; Partner with demand gen and content on campaigns, webinars, and thought leadership that move pipeline, not just impressions; Support pricing and packaging work with market and win/loss insight; Create customer-facing proof: case studies, ROI narratives, and reference content that make the value undeniable

Requirements

5+ years in product marketing, ideally in B2B SaaS sold to technical buyers (IT, security, DevOps, or infrastructure); A track record of owning positioning and launches end to end, not just contributing slides to someone else's plan; Strong writing; Deep comfort partnering with sales; Analytical instincts; Bias to action and comfort with ambiguity

Nice to have

Experience with ITSM, IT operations, identity/access, security, or AI/agent products

Benefits

Impact: Be a key player in shaping the success of our product and company; Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company; Culture: Join a culture that values innovation, ownership, accountability, and fun