Senior Social Media Associate

Job Summary

We are looking for a creative, strategic, and data-driven Senior Social Media Associate to oversee the entire social media ecosystem of Cermati Fintech Group (CFG). In this role, you will be fully responsible for crafting multi-entity content strategies, leading an internal team, managing agency performance, and ensuring that all brand communications remain aspirational, consistent, and fully compliant with financial industry regulations.

Responsibilities

Formulate, plan, and execute short-term (monthly) and long-term (semi-annual) social media content strategies for all CFG entities ( Cermati, Indodana Finance, and Indodana Fintech ).; Develop robust content and communication strategies across various platforms, including but not limited to Instagram, Facebook, TikTok, YouTube, Twitter/X, and Threads .; Ensure all social media content is aspirational, effectively conveys the brand message, maintains brand consistency , and strictly adheres to brand guidelines.; Ensure all published content complies with financial industry regulations ( regulator-compliant ).; Lead, direct, and develop the competencies of internal social media team members in alignment with the company’s vision and mission.; Manage, evaluate, and hold accountability for the performance of partner social media agencies to ensure maximum efficiency and high-quality output.; Coordinate talent selection for social media video production, covering both in-house talent and agency-vetted talent.; Ensure 100% timeliness in supporting various marketing campaigns across all CFG entities.; Proactively monitor and swiftly coordinate the mitigation of potential social media crises ( crisis management ) to protect the reputation of all CFG accounts.; Analyze organic social media growth and performance metrics on a regular basis.; Evaluate how social media metrics contribute to overall brand sentiment and business growth.

Requirements

Work Experience: Minimum of 4 years of experience in Social Media, Content Marketing, or Digital Communication. (Experience in Fintech, Banking, or other heavily regulated financial industries is a huge plus).; Leadership Skills: Proven experience in leading a small team ( people management ) and managing third-party partners ( agency management ).; Platform Mastery: Deep understanding of current algorithms, trends, and features across multiple platforms (Instagram, TikTok, YouTube, X, Threads, etc.).; Analytical Skills: Proficient in reading social media analytics (Engagement Rate, Reach, Sentiment Analysis) and translating data into actionable insights.; Regulatory Awareness: High sensitivity toward public communication and understanding of legal/regulatory boundaries within the financial sector (e.g., OJK/BI regulations).; Additional Skills: Exceptional communication, time management, and coordination skills under minimal supervision, with a high responsiveness to potential crisis situations.