Senior specialist, paid social

We're looking for a Senior Paid Social Specialist to join our team in Copenhagen or Aarhus. This is an exciting opportunity for an experienced Paid Social expert to make a real impact and help some of the leading brands and retailers grow on Social platforms. As a Senior Paid Social Specialist, you will own your campaigns from day one, shaping strategy, executing, and continuously optimizing to drive real, measurable impact.

Responsibilities

Strategy Development & Execution: Lead Paid Social strategy for a portfolio of clients, ensuring all activities align with commercial objectives; Create and execute channel plans and Paid Social roadmaps that directly contribute to business growth; Campaign Management: Oversee the daily execution of campaigns, from budget allocation and pacing to creative testing and platform optimization; Manage multiple platforms, particularly LinkedIn and Meta Ads Manager; Optimization & Reporting: Regularly monitor performance, run A/B tests, and refine campaigns based on real-time data, platform trends, and industry shifts; Responsible for Weekly Insights, Monthly Reports, and Quarterly Deep Dives; Collaboration & Mentorship: Work closely with Paid Social leadership to help define the vision and roadmap; Share expertise with the team, mentor junior specialists, and help elevate the quality of campaign execution

Requirements

4-6 years of experience with Paid Social, ideally from an agency or a complex in house setup; Proven experience defining platforms, budgets, and KPIs for large scale media campaigns; Proficiency with tools such as Meta Business Manager, Snapchat, TikTok, and Pinterest; Thrive in front of clients, combining a clear and engaging communication style with the ability to deliver well structured and insightful information; A natural curiosity for staying ahead of new platforms, tools, and strategies that create value for clients; Strong professional communication skills in Danish and English; Comfortable working independently and taking responsibility for the quality and impact of deliveries

Nice to have

Experience working with Smartly

Benefits

Skilled colleagues; Top-tier clients; Growth journey; International environment; Career acceleration: individual career plans; Continuous development: learning culture, advanced training and knowledge sharing