Senior Technical CRM Specialist (f/m/d)

We are looking for a Senior Technical CRM Specialist (f/m/d) to join our Marketing Department. The role will support the definition and execution of the CRM strategy, including campaign planning, performance monitoring, and results optimization. The candidate will be responsible for designing and managing campaigns across multiple communication channels such as Email, SMS, Web Push, and App Notifications.

Responsibilities

Creation, implementation, and optimization of automated email marketing campaigns using SQL-based segmentation and audience selection; Creation, layout, and optimization of newsletters and email templates using HTML/CSS, ensuring responsive design and compatibility across major email clients; Support the development and maintenance of automated database processes, including SQL-based data loading and system synchronization workflows; Execution and monitoring of email marketing campaigns, including briefings and copy, HTML-based email templates, customer journeys, audience segments, and A/B tests; Monitoring, testing, and performance reporting of CRM campaigns to ensure continuous optimization; Contribute to the definition of promotional offers and campaigns, supporting their implementation and communication through CRM channels

Requirements

Advanced knowledge of SQL, HTML, and CSS; At least 5 years' experience in managing CRM online; Strong analytical mindset with the ability to interpret data and contribute to strategy development and innovative ideas; Experience in managing large databases, including data organization, segmentation, data quality control, and efficient handling of large volumes of customer information; Professional level management of Excel and internal tools: Jira, Confluence, Slack; Excellent communication skills and proficient in English and Spanish

Nice to have

Experience working with Python

Benefits

Modern, dynamic culture; Talented team of ambitious colleagues; Annual development budget of €1,500; Trust and autonomy, no micromanagement; Flexible hybrid setup focused on results; Unlimited vacation days in addition to a 25-day yearly vacation allowance; Days off on birthday and on 24th and 31st December; Opportunity for workations abroad using WorkFlex tool; Remote work monthly allowance of €47,20; Gym benefit with company contribution of up to €40 per month; Quarterly company events, regular team activities and informal gatherings