Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others. In this role of Senior Traffic Manager, you will lead and execute high-impact user acquisition campaigns for Tinder across main European markets, driving scale, revenue growth, and brand resonance.
Responsibilities
Lead and execute high-impact user acquisition campaigns for Tinder across main European markets, driving scale, revenue growth, and brand resonance; Own and drive user acquisition by building scalable multi-million performance-focused UA strategies optimized across platforms (display, social media, search, affiliation) and audiences to drive sustainable revenue growth; Deliver timely, actionable reporting and insights on performance; Develop creative test strategies in collaboration with the design team, provide strategic context and insight for creative idea generation, and share campaign results for creative optimisation; Champion channel innovation by managing relationships with online marketing partners, running test campaigns for additional scale, and staying ahead of digital trends and channel innovationsRequirements
6+ years of digital marketing experience & user acquisition across major platforms; Solid app experience with hands-on expertise with Mobile Measurement Partners (MMPs such as Adjust, AppsFlyer) and strong command of mobile-specific campaign tracking and attribution; Hands-on experience with key campaign tools, from creative testing and tracking software to TikTok Ads Manager, Google Ads, Meta Business Manager, Snapchat, and affiliate networks; Full funnel/marketing lifecycle experience; Genuinely passionate about media and media planning, with deep curiosity for what drives performance; Analytically sharp - confident with numbers, proficient in Excel and Slides, and capable of translating data into actionable insights and clear next steps; Autonomous, reliable, transparent in communication, and flexible enough to adapt as business needs evolve; Fluent English and ability to thrive in an international, fast-paced environmentBenefits
Access premium healthcare, mental health support, and emergency leaves; Healthy work-life balance in a flexible and welcoming environment; Modern office close to transport and amenities; Lunch vouchers and discounted ClassPass subscription; E-learning, conferences, knowledge-sharing sessions, continuous learning programs, and global career opportunities; Regular social events like breakfasts, lunches, and apéros; Free use of productsHow to apply
Apply online: https://www.jobs.pl/en/oferta/100035860/aplikuj
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