Senior Website Manager, about.gitlab.com

We're looking for a strategic, data-driven owner for about.gitlab.com, the site where developers, platform teams and enterprise buyers first meet GitLab. You'll build a performance-based strategy for where the site goes next, align partners around it, and see it through: from the roadmap and experimentation program to the pages behind every major product launch and event. You set direction and orchestrate the work; you don't need to build it yourself.

Responsibilities

Build a performance-based strategy and quarterly roadmap for about.gitlab.com, tied to pipeline and self-serve trial goals, and align Marketing leadership and partners around it; Set the experimentation roadmap based on business goals and manage the optimization program, partnering with User Experience (UX) Design; Own launch page production for major product launches and events, from calendar and brief to launch readiness and post-launch cleanup; Set direction for information architecture and content governance; Represent content contributors on the content management system (CMS) roadmap and bring AI into their workflows with clear guardrails for human review; Build a two-way partnership with localization content managers; Define the site's success metrics and report progress to Marketing leadership

Requirements

Experience owning strategy for a high-traffic business-to-business software-as-a-service website, ideally one with many audiences and contributors; A track record of setting an experimentation roadmap and running a program that delivered measurable conversion or pipeline lift; Experience running website launches across design, content, product marketing and engineering teams; Skill at turning analytics, research and A/B test results into clear priorities; The ability to lead through influence: building credibility with designers, engineers and marketers, and acting as a partner, not a gatekeeper; Technical fluency with modern websites and content management systems, enough to make tradeoffs with engineers (no need to write production code); Curiosity about AI and experience using it to improve content or web workflows; Clear, concise asynchronous writing and the ability to thrive in GitLab's all-remote, handbook-first culture

Nice to have

Experience marketing to developers; Experience running localized sites; Experience working with technical search engine optimization (SEO) and answer engine optimization (AEO)

Benefits

Benefits to support your health, finances, and well-being; Flexible Paid Time Off; Team Member Resource Groups; Equity Compensation & Employee Stock Purchase Plan; Growth and Development Fund; Parental Leave