Social Media and Email Marketing Specialist

About the Role

Join the marketing team at a fintech company focused on wealth planning and advisor services. You will lead social media and email marketing efforts, using thoughtful content and performance insights to grow an engaged audience.

Compensation & Benefits

Base salary: $80,000 to $100,000 annually. Visa sponsorship is not available.

Location

On-site in New York, United States.

Responsibilities

Manage social channels including Instagram, Facebook, LinkedIn, YouTube, and TikTok, keeping content on-brand and on schedule.; Coordinate with external creative agencies and freelancers to deliver content on time.; Build and maintain a content calendar that supports campaigns and announcements.; Engage with the audience by responding to comments and messages and starting conversations.; Identify relevant trends and adapt them to the brand.; Plan and execute email marketing campaigns using HubSpot or a similar platform.; Write and design newsletters, and test subject lines, send times, formats, and audience segments.; Review performance data, report findings, and adjust campaigns to improve engagement and conversions.

Requirements

1 to 2 years of relevant experience in social media, email, or digital marketing, with measurable campaign or audience growth results.; Hands-on management of at least one major social platform, including publishing, community engagement, and performance tracking.; Strong writing skills and the ability to maintain a consistent brand voice across social posts and email.; Experience executing email campaigns and A/B tests in HubSpot, Mailchimp, Klaviyo, or a comparable platform.; Comfort interpreting engagement, open, click-through, and conversion metrics and turning them into actionable improvements.; Experience coordinating external creative partners, familiarity with paid social is helpful.; Fintech, personal finance, or consumer brand experience is valued.