Social Media Coordinator

We’re RCL - Reitmans Canada Limited. We’ve been part of the fabric of Canada’s fashion landscape since 1926, and today, we’re elevating our iconic brands – Reitmans, RW&CO, and PENN. Penningtons – more than ever before.

Our vision is to empower Canadians to live confidently, and our mission is to create collections of uncompromising style and quality for all.

With close to 400 stores nationwide and collections designed right here at home, in Canada, we offer an exceptional customer experience. What drives us? A clear vision, unwavering commitment to our customers, and the passion of our thousands of employees across the country.

12-month Contract - Full time

At PENN. Penningtons, a brand guided by style and fashion, we create, inspire, and connect with a vibrant community. If you’re looking for a role where you can create content, be on the ground, grow a community, and amplify an inclusive brand, you’ll feel right at home. You’ll have the freedom to pitch ideas, test, innovate — and see your impact come to life every day.

Responsibilities

Produce engaging content (videos, photos, stories, UGC, BTS).; Write bilingual captions that inspire and reflect the brand’s personality.; Plan, schedule, and publish content across all platforms.; Develop creative concepts rooted in social trends, fashion culture, and brand strategy.; Engage with our community: respond, interact, and humanize the brand.; Capture authentic content during photoshoots, events, and in‑store visits.; Identify and amplify high‑quality UGC.; Develop initiatives to grow the community organically.; Optimize content for discoverability (social SEO, trends, formats).; Identify opportunities for amplification: creators, micro‑influencers, partnerships, boosted content.; Test new formats and tactics to increase reach and engagement.; Track key industry KPIs: reach, impressions, engagement rate, CTR, community growth, video performance.; Identify top‑performing content and recommend optimizations.; Prepare clear, actionable performance reports for the team.

Requirements

3+ years of experience in social media, community management, or content creation; Comfortable both behind and in front of the camera.; Organized, multitasking, and always curious about what’s next.; Bilingual French adn Englsih to create content for a clietn acorss Canada