Social Media Manager (Guinness)

Born Social is a social-first creative agency that brings brand building into the social era. We have a track record of delivering transformation for iconic brands like Guinness, Ford, and Barclays, led by our team of social natives and brand experts, underpinned by technology. Backed by the strength of a brilliant business that's proudly B-Corp certified, we're consistently recognised as one of the best places to work. As a Social Media Manager your objective is to strategically execute industry-leading social content. From managing our organic content plans, copywriting, community management, reactive content management, to turning an influencer strategy into reality. This role will work predominantly on the iconic Irish brand, Guinness - a brilliant opportunity to help shape its social strategy, grow its community and creatively find new ways to make the brand even more magnetic in culture. Alongside Guinness, there may also be opportunities to work across other brands within our portfolio, giving you the chance to bring your social expertise to a variety of exciting briefs and audiences.

Responsibilities

Strategically execute industry-leading social content; Managing organic content plans, copywriting, community management, reactive content management, and turning an influencer strategy into reality; Creating standout lo-fi, social-first content by conceptualising, planning, shooting, sometimes appearing in and editing directly on your phone, and using tools like Canva to quickly bring ideas to life; Comfortable stepping in front of the camera when needed; Staying plugged into culture and community by spotting trends before they blow up, scaling insights from audiences, and adapting trending formats in ways that feels authentic for each client; Crafting clear, engaging, and on-brand copy for posts, captions, and community management; Connecting brands with their communities through meaningful, always-on community management and engagement, and smart participation in cultural moments; Analysing content and channel performance, uncovering creative insights, and using them to guide recommendations and reporting; Owning the delivery of monthly and quarterly reports that clearly demonstrate impact and inform future strategy; Building trusted, collaborative relationships with clients, positioning yourself as their go-to social expert; Overseeing day-to-day social channel management - scheduling content, updating bios and links, maintaining content calendars, and ensuring all activity is consistent, accurate, and on-brand; Developing and maintaining comprehensive monthly and quarterly content calendars, mapping posts, publishing dates, formats, and channels; Staying up-to-date with social platform updates, emerging formats, and best practices to inform creative and strategic decisions

Requirements

You'll have a sophisticated understanding of the platforms and be able to advise on when, where and how often content should be shared; You live and breathe content, and are driven by a desire to create and occasionally feature in great client work; A creative thinker & writer: you're able to work both independently and collaboratively on ideation for content across social; You love brands and social media: you're fascinated by brands, how they market themselves, and use social media to do this; You are naturally curious about the developments of the digital world and excited by its potential; Pride in your work: we treat our client's brands as our own and are meticulous about our approach; Real drive and ambition: you'll be constantly adapting to the ever-growing world of social; One or more years of experience working with social media; You'll have a genuine interest in the Guinness brand, its heritage and its place in culture, with a curiosity for how it can continue to show up in fresh and culturally relevant ways on social

Nice to have

Agency-side experience preferable