Social Media Manager

We’re RCL - Reitmans Canada Limited . We’ve been part of the fabric of Canada’s fashion landscape since 1926, and today, we’re elevating our iconic brands – Reitmans, RW&CO, and PENN. Penningtons – more than ever before.

Our vision is to empower Canadians to live confidently, and our mission is to create collections of uncompromising style and quality for all.

With close to 400 stores nationwide and collections designed right here at home, in Canada, we offer an exceptional customer experience. What drives us? A clear vision, unwavering commitment to our customers, and the passion of our thousands of employees across the country.

Shape the conversation. Build the community. Make an impact.

At RW&CO., style is more than what you wear. It’s how you show up, express yourself and make your mark.

We’re looking for a Social Media Manager who lives and breathes social, understands fashion and culture, and knows how to turn great content into meaningful connections.

You’ll be the voice behind RW&CO.’s social presence, bringing fresh ideas, bold storytelling and a strong creative point of view to every platform. From spotting the next trend to creating scroll-stopping content, you’ll help shape how our brand shows up, connects and grows.

This is a role for someone who thinks strategically, creates instinctively and knows that building a community is about more than likes and followers.

Your Impact

You'll help make RW&CO. a brand people don't just follow — t hey connect with, talk about and want to be part of.

Your success will be measured by the strength of our community, the relevance of our content and the impact social media has on brand awareness, engagement and growth.

Ready to shape what's next for RW&CO.?

Bring your creativity, your perspective and your passion for social. We want to hear from you.

Responsibilities

Own the social vision. Lead and evolve RW&CO.’s social media strategy, content pillars and brand voice, keeping us relevant, distinctive and ahead of the conversation.; Create content that connects. Bring fresh, culturally relevant ideas to life through compelling storytelling, short-form video and engaging social-first content.; Build a community, not just a following. Spark conversations, engage our audience and turn followers into passionate brand advocates.; Stay ahead of what's next. Keep your finger on the pulse of fashion, culture, creators and emerging platforms, turning trends into authentic brand moments.; Turn insights into impact. Track performance, test new approaches and optimize content and paid amplification to drive engagement, reach and community growth.; Make collaboration happen. Partner with Creative, Marketing, E-commerce, PR and Media teams to bring campaigns to life and create a consistent, impactful brand experience.

Requirements

Proven experience owning social media strategy and growing engaged communities, ideally within fashion, lifestyle or consumer brands.; A strong creative eye, exceptional storytelling skills and a natural ability to capture a brand's voice.; Comfort using AI and emerging creative tools to work smarter, move faster and push creative boundaries.; Hands-on experience creating social-first content, particularly short-form video for Instagram, TikTok and emerging platforms.; A deep understanding of social trends, platform algorithms, audience behaviour and creator culture.; A performance mindset. You know how to turn data, insights and experimentation into stronger content and measurable results.; A curious, resourceful and collaborative approach, with the confidence to bring bold ideas forward and make them happen.; Bilingual in French and English, with strong communication and writing skills in both languages.